{"id":27783,"date":"2023-08-12T18:00:22","date_gmt":"2023-08-12T16:00:22","guid":{"rendered":"https:\/\/www.ignitech.ma\/what-is-ott-advertising-and-why-is-it-a-trend\/"},"modified":"2024-05-22T23:08:21","modified_gmt":"2024-05-22T21:08:21","slug":"m-hw-lln-ott-wlmdh-hw-ltjh","status":"publish","type":"post","link":"https:\/\/www.ignitech.ma\/ar\/m-hw-lln-ott-wlmdh-hw-ltjh\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (OTT)\u060c \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0627\u062a\u062c\u0627\u0647\u061f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27783\" class=\"elementor elementor-27783 elementor-15331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element 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\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0642\u0648\u0629 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u062b. \u0641\u064a \u0642\u0633\u0645 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0647\u0630\u0627 \u060c \u0633\u0648\u0641 \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u060c \u0648\u0646\u0633\u062a\u0643\u0634\u0641 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0648\u062a\u0627\u0631\u064a\u062e\u0647\u0627 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u064a\u0648\u0645.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42192c5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"42192c5\" data-element_type=\"widget\" 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class=\"elementor-element elementor-element-6096d3e elementor-widget elementor-widget-text-editor\" data-id=\"6096d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"definition-of-ott-advertising\"><span style=\"color: var( --e-global-color-text );\">\u062a\u0627\u0631\u064a\u062e \u0645\u0648\u062c\u0632 \u0648\u062a\u0637\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT<\/span><\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0625\u0631\u062c\u0627\u0639 \u062c\u0630\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0639\u0627\u0645 2000. \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u060c \u0638\u0647\u0631\u062a \u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Netflix \u0648 Hulu \u0648 Amazon Prime Video \u060c \u0645\u0645\u0627 \u0623\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0634\u0627\u0647\u062f \u0628\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u0641\u0644\u0627\u0645. \u0645\u0639 \u0634\u0639\u0628\u064a\u0629 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u062b \u0647\u0630\u0647 \u060c \u0623\u062f\u0631\u0643 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0645\u062a\u0641\u0627\u0639\u0644\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n<p>\u0639\u0644\u0649 \u0645\u0631 \u0627\u0644\u0633\u0646\u064a\u0646 \u060c \u062a\u0637\u0648\u0631\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0648\u0646\u0636\u062c\u062a \u060c \u0648\u0627\u062d\u062a\u0636\u0646\u062a \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0623\u062f\u0649 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV) \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0646\u0645\u0648\u0647 \u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629.<\/p>\n<h2 id=\"understanding-ott-advertising\">\u0641\u0647\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15624 size-full\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising.jpg\" alt=\"\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u060c \u0623\u0648 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\u0627\u0644\u0643\u0627\u0628\u0644 \u0623\u0648 \u0627\u0644\u0623\u0642\u0645\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u064a\u0646. \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0635\u0648\u0644\u0627 \u0645\u0628\u0627\u0634\u0631\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0648\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0622\u062e\u0631 \u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0627\u062a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u062b. \u062a\u062a\u062c\u0627\u0648\u0632 OTT \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u0628\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u062a\u0648\u0641\u0631 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0642\u062f\u0631\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0645. \u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0628\u062b \u0644\u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646. \u064a\u0634\u062a\u0631\u0643 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0641\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0648\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0642\u0628\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u062b \u0623\u0648 \u0623\u062b\u0646\u0627\u0621\u0647 \u0623\u0648 \u0628\u0639\u062f\u0647. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0645\u0639\u0644\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.\" width=\"1200\" height=\"630\" title=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising.jpg 1200w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising-300x158.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising-1024x538.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising-768x403.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/understanding-OTT-advertising-600x315.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u060c \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u0645\u062a\u062c\u0627\u0648\u0632\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0623\u062b\u0646\u0627\u0621 \u0628\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647 \u0623\u064a\u0636\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u0629.<\/p>\n<h3 id=\"definition-and-explanation-of-ott-over-the-top-\">\u062a\u0639\u0631\u064a\u0641 \u0648\u0634\u0631\u062d OTT (Over-the-Top)<\/h3>\n<p>\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u062f\u0648\u0646 \u0625\u0634\u0631\u0627\u0643 \u0645\u0632\u0648\u062f\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0643\u0627\u0628\u0644 \u0623\u0648 \u0627\u0644\u0623\u0642\u0645\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u064a\u0646. \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0635\u0648\u0644\u0627 \u0645\u0628\u0627\u0634\u0631\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0648\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0622\u062e\u0631 \u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0627\u062a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u062b. \u062a\u062a\u062c\u0627\u0648\u0632 OTT \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u0628\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u062a\u0648\u0641\u0631 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0642\u062f\u0631\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u0647\u0645 \u0644\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n<h3 id=\"how-ott-advertising-works\">\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT<\/h3>\n<p>\u0648\u0647\u0648 \u064a\u0639\u0645\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0628\u062b \u0644\u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646. \u064a\u0634\u062a\u0631\u0643 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0641\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0648\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0642\u0628\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u062b \u0623\u0648 \u0623\u062b\u0646\u0627\u0621\u0647 \u0623\u0648 \u0628\u0639\u062f\u0647. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0645\u0639\u0644\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.<\/p>\n<h2 id=\"key-components-of-ott-advertising\">\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT<\/h2>\n<p>\u0644\u062a\u0646\u0641\u064a\u0630\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0641\u0647\u0645 \u0645\u0643\u0648\u0646\u0627\u062a\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0643\u064a\u0641 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0646\u062c\u0627\u062d\u0647.<\/p>\n<h3 id=\"streaming-platforms-and-devices\">\u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0628\u062b<\/h3>\n<p>\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0628\u062b \u060c \u0645\u062b\u0644 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0648\u0639\u0635\u064a \u0627\u0644\u0628\u062b \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u060c \u0648\u0627\u0644\u062a\u064a \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u064a\u0635\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u064a\u0633\u062a\u0647\u0644\u0643\u0648\u0646\u0647. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 Netflix \u0648 Hulu \u0648 Amazon Prime Video \u0648 Disney +. \u064a\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645 \u0628\u0633\u0644\u0627\u0633\u0629 \u0636\u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062b.<\/p>\n<h3 id=\"ad-formats-and-placements\">\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u0639<\/h3>\n<p>\u064a\u0642\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0644\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u064a\u062a\u0645 \u062a\u0634\u063a\u064a\u0644 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id=\"targeting-and-measurement-capabilities\">\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/h3>\n<p>\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0647\u0627\u0645\u0629 \u0647\u064a \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627\u062a \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a 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\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629. \u064a\u0639\u0632\u0632 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<h3 id=\"comprehensive-data-and-analytics\">\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0634\u0627\u0645\u0644\u0629<\/h3>\n<p>\u062a\u0648\u0641\u0631 \u0645\u0646\u0635\u0627\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u062d\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0625\u0643\u0645\u0627\u0644 \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u064a\u0633\u0645\u062d \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n<p>\u0644\u0642\u062f \u0628\u0631\u0632\u062a \u0643\u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u063a\u0627\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u0633\u062e\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/p>\n<h2 id=\"ott-advertising-a-growing-trend\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT: \u0627\u062a\u062c\u0627\u0647 \u0645\u062a\u0632\u0627\u064a\u062f<\/h2>\n<p>\u0644\u0642\u062f \u0634\u0647\u062f\u062a \u0646\u0645\u0648\u0627 \u0643\u0628\u064a\u0631\u0627 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u060c \u0645\u0645\u0627 \u0623\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a. \u0633\u0648\u0641 \u064a\u0633\u062a\u0643\u0634\u0641 \u0642\u0633\u0645 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0647\u0630\u0627 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062a\u0637\u0648\u0631 \u060c \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u060c \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u060c \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT.<\/p>\n<h3 id=\"market-overview-and-growth-statistics\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0648\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0646\u0645\u0648<\/h3>\n<p>\u0625\u0646\u0647\u0627 \u062a\u0634\u0647\u062f \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0628\u0646\u064a. \u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0627\u0644\u064a \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0638\u0647\u0648\u0631 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u060c \u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0627\u062a OTT. \u064a\u062a\u0648\u0633\u0639 \u0627\u0644\u0633\u0648\u0642 \u0628\u0633\u0631\u0639\u0629 \u060c \u0645\u062f\u0641\u0648\u0639\u0627 \u0628\u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>\n<p>\u0648\u062a\u0634\u064a\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0625\u0644\u0649 \u0623\u0646\u0647\u0627 \u0633\u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0642\u0628\u0644\u0629. \u0648\u0641\u0642\u0627 \u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0635\u0644 [mention projected market size] [mention year]\u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u060c \u0628\u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0633\u0646\u0648\u064a \u0645\u0631\u0643\u0628 (CAGR) \u0628\u0646\u0633\u0628\u0629 [mention CAGR]\u066a \u0645\u0646 [mention base year] \u0625\u0644\u0649 [mention target year]. \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648 \u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062f\u0641\u0639 \u0634\u0639\u0628\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT.<\/p>\n<h3 id=\"evolving-consumer-behavior-and-streaming-habits\">\u062a\u0637\u0648\u0631 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0628\u062b<\/h3>\n<p>\u0623\u062d\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0631\u0627\u0621 \u0646\u062c\u0627\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0647\u0648 \u062a\u063a\u064a\u064a\u0631 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b. \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0646\u062f \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629. \u0623\u062f\u062a \u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0645\u0646\u0635\u0627\u062a OTT \u0625\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0643\u0628\u064a\u0631 \u0641\u064a \u0642\u0637\u0639 \u0627\u0644\u0623\u0633\u0644\u0627\u0643 \u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0648\u0646 \u0628\u0625\u0644\u063a\u0627\u0621 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0635\u0627\u0644\u062d \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b.<\/p>\n<p>\u0643\u0645\u0627 \u0633\u0627\u0647\u0645 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV) \u0648\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0641\u064a \u0646\u0645\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT. \u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0648\u0646 \u0627\u0644\u0622\u0646 \u0628\u062d\u0631\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0641\u0636\u0644 \u0644\u062f\u064a\u0647\u0645 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629. \u0644\u0642\u062f \u0641\u062a\u062d\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0641\u0631\u0635\u0627 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0634\u0643\u0644 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0646\u062f \u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0648\u0646 \u0627\u0644\u0622\u0646 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0645\u062d\u062a\u0648\u0649 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0645\u062e\u0635\u0635\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u062a\u0645\u0643\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/p>\n<h3 id=\"challenges-and-future-outlook\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/h3>\n<p>\u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0641\u0631\u0636 \u0623\u064a\u0636\u0627 \u062a\u062d\u062f\u064a\u0627\u062a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u064a\u0647\u0627. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<p>\u064a\u062a\u0645\u062b\u0644 \u0623\u062d\u062f \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u062f\u0645\u062c \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a \u0648\u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062a\u0636\u0645\u0646 \u0631\u0633\u0627\u0644\u0629 \u0645\u062a\u0633\u0642\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT.<\/p>\n<p>\u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0622\u062e\u0631 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644. \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0628\u062b \u0633\u0644\u0633\u0629 \u0648\u063a\u064a\u0631 \u0645\u062a\u0642\u0637\u0639\u0629 \u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0641\u0631\u0637\u0629 \u0623\u0648 \u0627\u0644\u0645\u062a\u0637\u0641\u0644\u0629 \u0633\u0644\u0628\u0627 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u060c \u0641\u0625\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 OTT Advertising \u0648\u0627\u0639\u062f. \u0633\u062a\u0633\u062a\u0645\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 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\u0646\u0638\u0631\u0627 \u0644\u0623\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627 \u0623\u0635\u0628\u062d\u062a \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0639 \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a3b28 elementor-widget elementor-widget-heading\" data-id=\"65a3b28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3147052 elementor-widget elementor-widget-image\" data-id=\"3147052\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/challenges-of-OTT-advertising-1024x538.jpg\" class=\"attachment-large size-large wp-image-15628\" alt=\"\u0644\u0642\u062f \u0634\u0647\u062f\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0646\u0645\u0648\u064b\u0627 \u0648\u0646\u062c\u0627\u062d\u064b\u0627 \u0645\u0644\u062d\u0648\u0638\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c 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https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2023\/07\/challenges-of-OTT-advertising.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb04a2c elementor-widget elementor-widget-text-editor\" data-id=\"eb04a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0634\u0647\u062f\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0646\u0645\u0648\u0627 \u0648\u0646\u062c\u0627\u062d\u0627 \u0647\u0627\u0626\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0648\u0627\u062c\u0647 \u0623\u064a\u0636\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0634\u0643\u0648\u0643. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT:<\/p>\n<ol>\n<li>\n<p>\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT: \u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0637\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u060c \u064a\u062c\u0628 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a. \u0648\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0639\u0631\u0636 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\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0645\u0634\u0627\u0647\u062f\u0629 \u0633\u0644\u0633\u0629. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u063a\u064a\u0631 \u062a\u062f\u062e\u0644\u064a\u0629 \u062a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u0644\u0627 \u0645\u0646 \u062a\u0639\u0637\u064a\u0644\u0647\u0627. \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0648\u0645\u0648\u0627\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a8c15 elementor-widget elementor-widget-heading\" data-id=\"e4a8c15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0646\u0627\u0634\u0626\u0629:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2d294 elementor-widget elementor-widget-text-editor\" data-id=\"5a2d294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u060c \u064a\u0628\u062f\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0648\u0627\u0639\u062f\u0627 \u0645\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0646\u0627\u0634\u0626\u0629:<\/p>\n<ol>\n<li>\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0645\u062c\u064a OTT: \u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0632\u062e\u0645\u0627 \u0641\u064a \u0645\u0633\u0627\u062d\u0629 OTT. \u064a\u0648\u0641\u0631 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0641\u0636\u0644. \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0646\u0645\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062d\u0633\u0646\u0629 \u0648\u0639\u0631\u0636\u0627 \u0633\u0644\u0633\u0627 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<\/li>\n<li>\n<p>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629: \u062a\u062d\u062f\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u060c \u0645\u062b\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a) \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a (ML) \u060c \u062b\u0648\u0631\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT. \u062a\u0645\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0648\u0646\u0648\u0627\u064a\u0627\u0647\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<\/li>\n<li>\n<p>\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627: \u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648\u0642\u0627\u0646\u0648\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 (CCPA) \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0641\u0627\u0641\u0629. \u0633\u064a\u0643\u0648\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062d\u062a\u0631\u0627\u0645 \u062e\u0635\u0648\u0635\u064a\u062a\u0647\u0645 \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT.<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b697bd4 elementor-widget elementor-widget-spacer\" data-id=\"b697bd4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc49b64 elementor-widget elementor-widget-text-editor\" data-id=\"cc49b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0628\u0631\u0632 <a href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/ott-advertising\/#:~:text=OTT%20advertising%20is%20an%20advertising,top%20boxes%20and%20cable%20providers.\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> \u0643\u0627\u062a\u062c\u0627\u0647 \u0645\u0647\u0645 \u0641\u064a \u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u064a\u0633\u0645\u062d \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639 \u0648\u0645\u062a\u0641\u0627\u0639\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062c\u0647\u0632\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b. \u0625\u0646\u0647 \u064a\u0648\u0641\u0631 \u0645\u0632\u0627\u064a\u0627 \u0641\u0631\u064a\u062f\u0629 \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u063a\u064a\u0631 \u062a\u062f\u062e\u0644\u064a\u0629.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u060c \u0627\u0633\u062a\u0643\u0634\u0641\u0646\u0627 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0625\u0644\u0649 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0631\u0636 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644. \u064a\u0639\u062f \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0623\u064a\u0636\u0627 \u0644\u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0634\u0627\u0645\u0644 \u0644\u0644\u0625\u0639\u0644\u0627\u0646. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u060c \u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646.<\/p>\n<p>\u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u060c \u0645\u062b\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648 ML \u060c \u0639\u0644\u0649 \u062a\u0634\u0643\u064a\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT. \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u062d\u0633\u0646\u0629 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0623\u064a\u0636\u0627 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9e4f0 elementor-widget elementor-widget-heading\" data-id=\"5d9e4f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938f37a elementor-widget elementor-widget-toggle\" data-id=\"938f37a\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1541\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1541\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">  \u0643\u064a\u0641 \u062a\u062e\u062a\u0644\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0639\u0646 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a  <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1541\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1541\"><ul>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0633\u0644\u0648\u0643.<\/li>\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0635\u0648\u0644: \u062a\u0633\u0645\u062d OTT \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639 \u0648\u0645\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0641\u064a \u0627\u0643\u062a\u0633\u0627\u0628 \u0634\u0639\u0628\u064a\u0629.<\/li>\n<li>\u0627\u0644\u062a\u062e\u0635\u064a\u0635: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u0642\u062f\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629.<\/li>\n<li>\u062a\u062c\u0631\u0628\u0629 \u063a\u064a\u0631 \u062a\u062f\u062e\u0644\u064a\u0629: \u064a\u062a\u0645 \u062f\u0645\u062c \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0628\u0633\u0644\u0627\u0633\u0629 \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u062b \u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0642\u0644 \u0625\u0632\u0639\u0627\u062c\u0627 \u0648\u0623\u0643\u062b\u0631 \u0645\u062a\u0639\u0629.<\/li>\n<li>\u0627\u0644\u0645\u0631\u0648\u0646\u0629: \u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u062f\u062f\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0647\u0645.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1542\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1542\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0644\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0639\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u061f<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1542\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1542\"><p>\u062a\u062e\u062a\u0644\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0639\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642:<\/p>\n<ul>\n<li>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: \u062a\u0633\u0645\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0623\u0648\u0633\u0639.<\/li>\n<li>\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a: \u062a\u0648\u0641\u0631 OTT Advertising \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0641\u0635\u0644\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0642\u064a\u0627\u0633 \u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u062f\u064a\u0647\u0627 \u0642\u062f\u0631\u0627\u062a \u062a\u062a\u0628\u0639 \u0645\u062d\u062f\u0648\u062f\u0629.<\/li>\n<li>\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644: \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u062a\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0628\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0641\u0648\u0631\u064a\u060c \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621. \u062a\u0641\u062a\u0642\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/li>\n<li>\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u063a\u064a\u0631 \u0627\u0644\u062e\u0637\u064a\u0629: \u062a\u0635\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0646\u062f \u0627\u0644\u0637\u0644\u0628 \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628\u0647\u0645 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u0645\u062c\u062f\u0648\u0644\u0629.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1543\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1543\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0645\u0627 \u0647\u064a \u0628\u0639\u0636 \u0645\u0646\u0635\u0627\u062a OTT \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1543\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1543\"><p>\u062a\u0634\u0645\u0644 \u0645\u0646\u0635\u0627\u062a OTT \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li>\u0646\u064a\u062a\u0641\u0644\u064a\u0643\u0633<\/li>\n<li>\u0623\u0645\u0627\u0632\u0648\u0646 \u0628\u0631\u0627\u064a\u0645 \u0641\u064a\u062f\u064a\u0648<\/li>\n<li>\u0647\u0648\u0644\u0648<\/li>\n<li>\u062f\u064a\u0632\u0646\u064a+<\/li>\n<li>\u0631\u0648\u0643\u0648<\/li>\n<li>\u0622\u0628\u0644 \u062a\u064a \u0641\u064a+<\/li>\n<li>\u064a\u0648\u062a\u064a\u0648\u0628 \u062a\u064a \u0641\u064a<\/li>\n<li>\u062d\u0628\u0627\u0644 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646<\/li>\n<li>HBO \u0645\u0627\u0643\u0633<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1544\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1544\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062d\u062f\u062f\u0629\u061f<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1544\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1544\"><p>\u062a\u062a\u064a\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a\u0629: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0641\u0626\u0627\u062a \u0639\u0645\u0631\u064a\u0629 \u0648\u0623\u062c\u0646\u0627\u0633 \u0648\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u062f\u062e\u0644 \u0645\u062d\u062f\u062f\u0629 \u0648\u0639\u0648\u0627\u0645\u0644 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646\u060c \u0645\u062b\u0644 \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0623\u0648 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0623\u0648 \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629.<\/li>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u064a: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645.<\/li>\n<li>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a: \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1545\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1545\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT\u061f  <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1545\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1545\"><p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0634\u0627\u0626\u0639 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li>\u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631: \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0643\u0645\u0627\u0644: \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0627\u0647\u062f\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/li>\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631: \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u0642\u0631\u0648\u0646 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u0628\u0639\u062f \u0645\u0634\u0627\u0647\u062f\u062a\u0647.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644: \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u062e\u0630\u0648\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0645\u062b\u0644 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062e\u062f\u0645\u0629.<\/li>\n<li>\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0631\u0636: \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0631\u0626\u064a \u0644\u0644\u0645\u0634\u0627\u0647\u062f \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629.<\/li>\n<li>\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS): \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1546\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1546\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0647\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1546\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1546\"><p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0645\u0641\u064a\u062f\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u060c \u0644\u0643\u0646 \u0645\u0644\u0627\u0621\u0645\u062a\u0647\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0625\u0646\u0647 \u0641\u0639\u0627\u0644 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0635\u063a\u0631 \u0633\u0646\u0627 \u0648\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0642\u062f \u062a\u062c\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0623\u0648 \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f 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\\u0627\\u0644\\u0623\\u0633\\u0648\\u0627\\u0642 \\u0627\\u0644\\u0645\\u062a\\u062e\\u0635\\u0635\\u0629 \\u0623\\u0646 \\u0627\\u0644\\u0625\\u0639\\u0644\\u0627\\u0646\\u0627\\u062a \\u0627\\u0644\\u062a\\u0644\\u0641\\u0632\\u064a\\u0648\\u0646\\u064a\\u0629 \\u0627\\u0644\\u062a\\u0642\\u0644\\u064a\\u062f\\u064a\\u0629 \\u0623\\u0643\\u062b\\u0631 \\u0645\\u0644\\u0627\\u0621\\u0645\\u0629. \\u0645\\u0646 \\u0627\\u0644\\u0645\\u0647\\u0645 \\u062a\\u062d\\u0644\\u064a\\u0644 \\u0627\\u0644\\u062c\\u0645\\u0647\\u0648\\u0631 \\u0627\\u0644\\u0645\\u0633\\u062a\\u0647\\u062f\\u0641 \\u0648\\u0627\\u0644\\u0645\\u064a\\u0632\\u0627\\u0646\\u064a\\u0629 \\u0648\\u0623\\u0647\\u062f\\u0627\\u0641 \\u0627\\u0644\\u062d\\u0645\\u0644\\u0629 \\u0644\\u062a\\u062d\\u062f\\u064a\\u062f \\u0645\\u0627 \\u0625\\u0630\\u0627 \\u0643\\u0627\\u0646\\u062a \\u0625\\u0639\\u0644\\u0627\\u0646\\u0627\\u062a OTT \\u062a\\u062a\\u0648\\u0627\\u0641\\u0642 \\u0645\\u0639 \\u0627\\u062d\\u062a\\u064a\\u0627\\u062c\\u0627\\u062a \\u0627\\u0644\\u0646\\u0634\\u0627\\u0637 \\u0627\\u0644\\u062a\\u062c\\u0627\\u0631\\u064a.<\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bab96 elementor-widget elementor-widget-heading\" data-id=\"25bab96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0645\u0642\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680a3a5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"680a3a5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/ar\/%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0643<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/resons-you-should-be-advertising-online\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">9 \u0623\u0635\u062f\u0627\u0621 \u0645\u0642\u0646\u0639\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0646 \u0639\u0646\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/display-vs-native-advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u0627\u0644\u0639\u0631\u0636 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0623\u0635\u0644\u064a: \u0645\u0627 \u0627\u0644\u0641\u0631\u0642\u061f<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/simple-ways-to-lower-the-cost-of-your-facebook-ads\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 \u0637\u0631\u0642 \u0628\u0633\u064a\u0637\u0629 \u0644\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Facebook \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/ar\/%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d8%a7%d9%84%d8%a7%d8%ad%d8%aa%d9%8a%d8%a7%d9%84-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0648\u0643\u064a\u0641\u064a\u0629 \u0645\u0646\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u061f<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/ar\/8-trq-lthsyn-strtyjy-at-ltswyq-br-lntrnt\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8 \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0645\u0631\u062d\u0628\u0627 \u0628\u0643 \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT \u0627\u0644\u0645\u062b\u064a\u0631 \u060c \u062d\u064a\u062b \u064a\u0644\u062a\u0642\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0642\u0648\u0629 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u062b. \u0641\u064a \u0642\u0633\u0645 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0647\u0630\u0627 \u060c \u0633\u0648\u0641 \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT 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