{"id":30990,"date":"2022-12-26T20:00:26","date_gmt":"2022-12-26T19:00:26","guid":{"rendered":"https:\/\/www.ignitech.ma\/inbound-and-outbound-marketing-key-differences\/"},"modified":"2024-05-17T13:59:24","modified_gmt":"2024-05-17T11:59:24","slug":"diferencias-clave-de-marketing-entrante-y-saliente","status":"publish","type":"post","link":"https:\/\/www.ignitech.ma\/es\/diferencias-clave-de-marketing-entrante-y-saliente\/","title":{"rendered":"\u00bfCu\u00e1les son las principales diferencias entre el inbound marketing y el outbound marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30990\" class=\"elementor elementor-30990 elementor-8890\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-232088f MainContent elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232088f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee4c0e6\" data-id=\"ee4c0e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930e38a elementor-widget elementor-widget-text-editor\" data-id=\"930e38a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hay dos tipos principales de marketing: inbound y outbound. El inbound marketing se centra en atraer a los clientes a trav\u00e9s de contenidos interesantes y \u00fatiles, mientras que el outbound marketing se centra en llegar a los clientes a trav\u00e9s de la publicidad y otras formas de promoci\u00f3n.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65b47c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e65b47c\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;container&quot;:&quot;.MainContent&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e65b47c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e65b47c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__e65b47c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8588d elementor-widget elementor-widget-heading\" data-id=\"8d8588d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- Inbound Marketing:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f8328 elementor-widget elementor-widget-image\" data-id=\"e6f8328\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image-1024x538.jpg\" class=\"attachment-large size-large wp-image-32392\" alt=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image-1024x538.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image-300x158.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image-768x403.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image-600x315.jpg 600w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Inbound-marketing-image.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3569898 elementor-widget elementor-widget-text-editor\" data-id=\"3569898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El inbound marketing es una estrategia que se centra en atraer a los clientes a trav\u00e9s de contenidos interesantes y valiosos, en lugar de expulsarlos con anuncios disruptivos. Es una excelente manera de generar confianza y relaciones con clientes potenciales y puede ser m\u00e1s efectivo a largo plazo.<\/p>\n<p>  El objetivo del inbound marketing es crear una relaci\u00f3n con los clientes que eventualmente conduzca a una venta. Esto se puede lograr proporcionando contenido valioso que interese a los clientes y los anime a regresar al sitio regularmente. El inbound marketing tambi\u00e9n implica el uso de las redes sociales para conectar con los clientes y crear una comunidad en torno a la empresa.<br \/>  El marketing por correo electr\u00f3nico es otro componente importante del inbound marketing. Al recopilar direcciones de correo electr\u00f3nico y enviar actualizaciones peri\u00f3dicas sobre la empresa, las empresas pueden mantener a los clientes informados sobre nuevos productos, servicios y promociones.<br \/>  Mediante el uso de una variedad de t\u00e9cnicas de inbound marketing, las empresas pueden atraer a mas clientes y crear una conection con ellos que eventualmente conducir\u00e1 a una venta.<\/p>\n<p>  Las personas est\u00e1n siendo cada vez m\u00e1s bombardeadas con mensajes de marketing, por lo que es m\u00e1s probable que se desconecten de las t\u00e9cnicas tradicionales de marketing saliente. El inbound marketing, por otro lado, se trata de proporcionar contenido valioso que atraiga a los clientes a su negocio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8766b8c elementor-widget elementor-widget-heading\" data-id=\"8766b8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- Outbound Marketing:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925e903 elementor-widget elementor-widget-image\" data-id=\"925e903\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image-1024x538.jpg\" class=\"attachment-large size-large wp-image-32393\" alt=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image-1024x538.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image-300x158.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image-768x403.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image-600x315.jpg 600w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/09\/Outbound-marketing-image.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2f20 elementor-widget elementor-widget-text-editor\" data-id=\"03b2f20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El outbound marketing, por otro lado, se basa en la interrupci\u00f3n para llamar la atenci\u00f3n. Se trata de generar clientes potenciales y clientes a trav\u00e9s de varios canales, como la publicidad, las relaciones p\u00fablicas y las redes sociales. El outbound marketing se contrasta con el inbound marketing. Esto puede incluir cosas como comerciales de televisi\u00f3n, anuncios impresos y llamadas en fr\u00edo. Puede ser m\u00e1s inmediato y llamativo, pero tambi\u00e9n puede ser menos efectivo a largo plazo, ya que es m\u00e1s probable que las personas se desconecten o ignoren este tipo de anuncios.<\/p>\n<p>El outbound marketing sigue siendo una parte importante de la mezcla de marketing, pero se est\u00e1 volviendo cada vez menos efectivo a medida que las personas se vuelven cada vez m\u00e1s inmunes a las t\u00e1cticas de marketing tradicionales. Si est\u00e1s buscando llegar a m\u00e1s clientes, entonces el inbound marketing es el camino a seguir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e549c elementor-widget elementor-widget-text-editor\" data-id=\"09e549c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La diferencia clave entre el inbound marketing y el outbound marketing es que el inbound marketing consiste en atraer clientes, mientras que el outbound marketing consiste en llegar a los clientes. El inbound marketing consiste en crear contenido que sea interesante y valioso para tu p\u00fablico objetivo, mientras que el outbound marketing consiste en utilizar anuncios, llamadas en fr\u00edo y otras formas de interrupci\u00f3n para hacer llegar tu mensaje a la gente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813a5cb elementor-widget elementor-widget-heading\" data-id=\"813a5cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Art\u00edculo adicional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e56129 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0e56129\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/es\/make-the-most-roi-of-your-digital-marketing-budget\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4 formas de aprovechar al m\u00e1ximo el ROI de su presupuesto de marketing digital<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02474fc elementor-widget elementor-widget-heading\" data-id=\"02474fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Nuestros servicios relacionados:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ced1fa elementor-widget elementor-widget-text-editor\" data-id=\"1ced1fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/www.ignitech.ma\/es\/mercadeo-en-redes-sociales\/\">Marketing en redes sociales<\/a><\/li>\n<li><a href=\"https:\/\/www.ignitech.ma\/es\/automatizacion-de-marketing\/\">Automatizaci\u00f3n de marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.igni-academy.com\/home\/courses?categor=digital-marketing\" target=\"_blank\" rel=\"noopener\">Marketing digital<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hay dos tipos principales de marketing: inbound y outbound. El inbound marketing se centra en atraer a los clientes a trav\u00e9s de contenidos interesantes y \u00fatiles, mientras que el outbound marketing se centra en llegar a los clientes a trav\u00e9s de la publicidad y otras formas de promoci\u00f3n. Tabla de contenidos &#8211; Inbound Marketing: El [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2416],"tags":[2523],"ppma_author":[2830],"class_list":["post-30990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital","tag-comercializacion-electronica"],"authors":[{"term_id":2830,"user_id":3,"is_guest":0,"slug":"ignitech-editors","display_name":"Anas ZIANE","avatar_url":{"url":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-08-Anas-ZIANE-min.png","url2x":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-08-Anas-ZIANE-min.png"},"author_category":"","first_name":"Anas","last_name":"ZIANE","user_url":"https:\/\/www.ignitech.ma","job_title":"","description":"Anas is our go-to copywriter with a knack for crafting persuasive and high-converting eCommerce landing pages. His passion for words and  understanding of consumer psychology helps turn visitors into loyal customers. When he's not refining his copy, Anas enjoys exploring the latest digital marketing trends and experimenting with new writing techniques. His blend of creativity and strategic thinking makes him an indispensable part of our energetic team."}],"_links":{"self":[{"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/posts\/30990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/comments?post=30990"}],"version-history":[{"count":0,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/posts\/30990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/media\/30991"}],"wp:attachment":[{"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/media?parent=30990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/categories?post=30990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/tags?post=30990"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ignitech.ma\/es\/wp-json\/wp\/v2\/ppma_author?post=30990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}