{"id":7494,"date":"2018-11-16T10:14:57","date_gmt":"2018-11-16T09:14:57","guid":{"rendered":"https:\/\/www.ignitech.ma\/social-media-tips-for-small-businesses\/"},"modified":"2024-05-18T00:25:19","modified_gmt":"2024-05-17T22:25:19","slug":"conseils-des-medias-sociaux-pour-les-petites-entreprises","status":"publish","type":"post","link":"https:\/\/www.ignitech.ma\/fr\/conseils-des-medias-sociaux-pour-les-petites-entreprises\/","title":{"rendered":"10 conseils d\u2019experts pour renforcer votre pr\u00e9sence sur les r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7494\" class=\"elementor elementor-7494 elementor-84\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3153a75 MainContent elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3153a75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ea6ba\" data-id=\"17ea6ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e8a8c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"35e8a8c\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;container&quot;:&quot;.MainContent&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__35e8a8c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__35e8a8c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__35e8a8c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222f084 elementor-widget elementor-widget-text-editor\" data-id=\"222f084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Les m\u00e9dias sociaux sont un excellent moyen pour les propri\u00e9taires de petites entreprises d\u2019atteindre des clients potentiels. Si cela est fait correctement, les ventes augmenteront. Mais si vous ne faites pas attention, cela peut \u00eatre distrayant et \u00e9loigner vos clients et prospects.<\/p>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Voici les 10 meilleures strat\u00e9gies commerciales d\u2019experts en marketing que les propri\u00e9taires de petites entreprises peuvent utiliser pour favoriser le succ\u00e8s de leurs canaux de m\u00e9dias sociaux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span class=\"custom-weight\">Astuce #1 : Dirigez avec des objectifs<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-3065 size-full lazyloaded\" title=\"Conseil de l\u2019expert John Jantsch sur les r\u00e9seaux sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/01-min.png\" alt=\"Conseil SMM de l\u2019expert John-Jantsch\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/01-min.png\">Commencez par vos trois principaux objectifs marketing, puis \u00e9valuez comment les m\u00e9dias sociaux peuvent vous aider \u00e0 les atteindre. Trop souvent, les propri\u00e9taires d\u2019entreprise adh\u00e8rent \u00e0 l\u2019id\u00e9e qu\u2019ils doivent \u00eatre l\u00e0. Je dois \u00eatre dans tous ces nouveaux endroits, sinon je serai laiss\u00e9 pour compte. Mais les m\u00e9dias sociaux l\u2019ont fait.<br \/><cite>\u2013 <em>John Jantsch<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>John Jantsch est consultant en marketing d\u2019entreprise, conf\u00e9rencier et auteur de Duct Tape Marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h2><span class=\"custom-weight\">Astuce #2 : Construisez votre autorit\u00e9<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3068 size-full lazyloaded\" title=\"Conseil de l\u2019expert Josh Elledge sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/02-min.png\" alt=\"Conseil SMM de l\u2019expert Josh Elledge\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/02-min.png\">En tant que propri\u00e9taire d\u2019entreprise, je crois que vous ne pouvez pas surinvestir dans votre pr\u00e9sence sur LinkedIn en 2018. Cela s\u2019applique \u00e9galement \u00e0 tous ceux qui cherchent \u00e0 faire progresser leur carri\u00e8re ou leur succ\u00e8s, en particulier ceux qui travaillent dans la vente ou le marketing. Se concentrer sur la croissance des audiences et de l\u2019engagement sur LinkedIn peut absolument augmenter les ventes et les taux de conversion. Cela conduira \u00e9galement \u00e0 d\u2019incroyables opportunit\u00e9s de collaboration.<br \/><cite>\u2013 <em>Josh Elledge (en anglais seulement<\/em>)<\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Josh Elledge est l\u2019un des fondateurs de <a href=\"https:\/\/upmyinfluence.com\/\" target=\"_blank\" rel=\"nofollow noopener\">upendPR.com<\/a> et un chroniqueur hebdomadaire qui touche plus de 1,1 million de lecteurs. appara\u00eet \u00e9galement r\u00e9guli\u00e8rement \u00e0 la radio et sur plus de 75 cha\u00eenes de t\u00e9l\u00e9vision \u00e0 travers le pays.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h2><span class=\"custom-weight\">Astuce #3 : Entamez une conversation<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3071 size-full lazyloaded\" title=\"Conseil de l\u2019expert Adam McCloskey sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/03-min.png\" alt=\"Conseil SMM de l\u2019expert Adam McCloskey\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/03-min.png\">L\u2019essentiel avec Facebook est de se rappeler que l\u2019algorithme qu\u2019ils utilisent r\u00e9compense les publications qui ont une interaction. Si une entreprise publie quelque chose mais que personne ne r\u00e9pond, Facebook ne le montrera \u00e0 personne. Ils essaient de garder les gens sur leur site Web, et ils ne peuvent le faire qu\u2019en montrant des messages et des histoires que les gens trouvent int\u00e9ressants. Cela va devenir plus difficile, car Facebook a annonc\u00e9 qu\u2019ils allaient changer leur algorithme. Ils privil\u00e9gieront d\u00e9sormais le contenu d\u2019amis par rapport aux entreprises et aux autres pages.<\/p>\n<p>La cl\u00e9 est de poser des questions et de r\u00e9pondre aux r\u00e9ponses. Un concessionnaire automobile pourrait publier une photo de quelqu\u2019un qui ach\u00e8te sa premi\u00e8re voiture et, bien s\u00fbr, c\u2019est assez int\u00e9ressant. Mais s\u2019ils se retournent et demandent aux gens : \u00ab Quelle a \u00e9t\u00e9 votre premi\u00e8re voiture ? \u00bb, ils ont une chance d\u2019amener les gens \u00e0 r\u00e9pondre, et ils peuvent alors r\u00e9pondre. Maintenant, \u00e0 la personne qui a r\u00e9pondu \u00e0 la question, ce n\u2019est pas un concessionnaire automobile, c\u2019est un concessionnaire automobile qui conna\u00eet sa premi\u00e8re voiture.<\/p>\n<p><cite>\u2013 <em>Adam McCloskey (en anglais seulement)<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Adam McCloskey, directeur associ\u00e9, Florida SBDC \u00e0 l\u2019UWF, qui fait partie du Florida SBDC Network, un r\u00e9seau \u00e0 l\u2019\u00e9chelle de l\u2019\u00c9tat de plus de 40 centres qui offrent des conseils, des formations et des ressources aux petites entreprises en devenir et existantes.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span class=\"custom-weight\">Astuce #4 : Montrez votre appr\u00e9ciation<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3074 size-full lazyloaded\" title=\"Conseil de l\u2019expert Brian Moran sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/04-min.png\" alt=\"Conseil SMM de l\u2019expert Brian Moran\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/04-min.png\">La chose la plus importante \u00e0 propos des m\u00e9dias sociaux est qu\u2019il ne s\u2019agit pas seulement de vous ! Les m\u00e9dias sociaux ne sont pas un monologue o\u00f9 vous parlez au monde entier des prix que vous avez gagn\u00e9s ou des offres sp\u00e9ciales sur vos produits et services. C\u2019est l\u2019occasion pour vous d\u2019entrer en contact, de mani\u00e8re significative, avec les personnes qui vous ont aid\u00e9 et soutenu en affaires. Si vous pensez aux 10 \u00e0 20 personnes les plus importantes dans votre monde des affaires, les m\u00e9dias sociaux vous permettent de les reconna\u00eetre et de les remercier de vous avoir aid\u00e9 en cours de route. Vous pouvez les remercier en reconnaissant leurs publications et leurs tweets : aimez, suivez et partagez leurs messages. C\u2019est votre fa\u00e7on de dire merci. Plus important encore, ils appr\u00e9cieront le geste et continueront \u00e0 soutenir vos efforts.<\/p>\n<p><cite>\u2013 <em>Brian Moran (en anglais seulement)<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Brian Moran, expert en petites entreprises et fondateur de <a href=\"http:\/\/smallbusinessedge.com\/\" target=\"_blank\" rel=\"nofollow noopener\">SmallBusinessEdge.com<\/a>.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span class=\"custom-weight\">Astuce #5 : D\u00e9marquez-vous<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3077 size-full lazyloaded\" title=\"Conseil de l\u2019expert Kedma Ough sur les r\u00e9seaux sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/05-min.png\" alt=\"Conseil SMM de l\u2019expert Kedma Ough\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/05-min.png\">Les m\u00e9dias sociaux sont personnels. C\u2019est d\u2019abord votre marque personnelle, puis votre travail ou votre entreprise. Vous devez transmettre votre personnalit\u00e9. Sortez au-dessus du bruit. \u00catre diff\u00e9rent. Vous n\u2019\u00eates pas oblig\u00e9 de porter un costume de super-h\u00e9ros comme moi, mais dans un monde de bruit sur les r\u00e9seaux sociaux, vous devez vous d\u00e9marquer et qu\u2019on se souvienne de vous.<br \/><cite>\u2013 <em>Kedma Ough<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Kedma Ough, conf\u00e9renci\u00e8re \u00ab Small Business Superhero \u00bb, consultante pour les petites entreprises.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h2><span class=\"custom-weight\">Astuce #6 : Ayez des objectifs clairs<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3080 size-full lazyloaded\" title=\"Conseil de l\u2019expert Gene Marks sur les r\u00e9seaux sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/06-min.png\" alt=\"Astuce SMM de l\u2019expert Gene Marks\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/06-min.png\">La publicit\u00e9 sur Facebook peut \u00eatre lucrative, mais elle n\u00e9cessitera un investissement en temps et en argent, et il y aura une courbe d\u2019apprentissage. Vous savez exactement ce que vous essayez d\u2019accomplir : des ventes, des prospects, ou les deux ? \u00c9vitez les indicateurs \u00ab idiots \u00bb tels que les likes, les abonnements ou les impressions. Utilisez le pixel Facebook et\/ou les publicit\u00e9s \u00e0 formulaire Facebook pour suivre et mesurer les r\u00e9sultats. En tant que propri\u00e9taire d\u2019une petite entreprise qui fait moi-m\u00eame de la publicit\u00e9 sur Facebook, je mesure les d\u00e9penses publicitaires par rapport aux ventes ou aux prospects g\u00e9n\u00e9r\u00e9s pour d\u00e9terminer si cela en vaut la peine ou non.<\/p>\n<p><cite>\u2013 <em>Marques g\u00e9n\u00e9tiques<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Gene Marks est un propri\u00e9taire de petite entreprise et un auteur qui \u00e9crit quotidiennement pour le Washington Post et chaque semaine pour Forbes.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h2><span style=\"color: var( --e-global-color-text );\">Astuce #7 :<\/span><span style=\"color: var( --e-global-color-text );\"> <\/span><strong style=\"color: var( --e-global-color-text );\">Un avantage de la plateforme<\/strong><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3083 size-full lazyloaded\" title=\"Conseil de l\u2019experte Melinda Emerson sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/07-min.png\" alt=\"Conseil SMM de l\u2019experte Melinda Emerson\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/07-min.png\">D\u00e9couvrez o\u00f9 votre client\u00e8le cible passe du temps en ligne. Ensuite, choisissez une plate-forme sociale et dominez sur celle-ci. Revendiquez vos profils sur les autres r\u00e9seaux, mais concentrez-vous la plupart de votre temps sur celui-ci. \u00c9coutez d\u2019abord. Vous devez vous faire des amis en ligne. J\u2019ai commenc\u00e9 (sur Twitter) \u00e0 partager le contenu d\u2019autres personnes pendant six mois. Lorsque vous partagez votre propre contenu, faites-le dans un rapport de quatre pour un : partagez quatre \u00e9l\u00e9ments du contenu de quelqu\u2019un d\u2019autre pour chaque \u00e9l\u00e9ment que vous partagez. Sur Twitter, o\u00f9 j\u2019ai plus de 324 000 abonn\u00e9s, mon conseil est le suivant : \u00ab Soyez gentil, retweetez. \u00bb<\/p>\n<p><cite>\u2013 <em>Melinda Emerson<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Melinda Emerson, \u00ab&nbsp;Small Biz Lady&nbsp;\u00bb et auteure de l\u2019e-book \u00ab&nbsp;How to a social media Ninja&nbsp;\u00bb.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span class=\"custom-weight\">Astuce #8 : Cr\u00e9er un calendrier<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3086 size-full lazyloaded\" title=\"Conseil de l\u2019experte Anita Campbell sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/08-min.png\" alt=\"Conseil SMM de l\u2019experte Anita Campbell\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/08-min.png\">La planification de vos activit\u00e9s sur les r\u00e9seaux sociaux vous permettra de publier de mani\u00e8re coh\u00e9rente et d\u2019obtenir des r\u00e9sultats plus coh\u00e9rents. Vous pouvez cr\u00e9er une strat\u00e9gie et obtenir de meilleurs r\u00e9sultats avec moins de temps et d\u2019efforts. Vous pouvez d\u00e9terminer les activit\u00e9s \u00e0 automatiser et celles \u00e0 attribuer, qu\u2019il s\u2019agisse d\u2019un employ\u00e9 ou d\u2019un sous-traitant.<\/p>\n<p><cite>\u2013 <em>Anita Campbell (en anglais<\/em> seulement)<\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Anita Campbell, PDG de Small Business Trends, propose un mod\u00e8le de calendrier t\u00e9l\u00e9chargeable gratuitement pour les m\u00e9dias sociaux.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h4><span class=\"custom-weight\"> <\/span><\/h4>\n<h2><span class=\"custom-weight\">Astuce #9 : Soyez visuel<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3089 size-full lazyloaded\" title=\"Conseil de l\u2019expert Carroll Ross sur les m\u00e9dias sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/09-min.png\" alt=\"Conseil SMM de l\u2019expert Carroll Ross\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/09-min.png\">La dur\u00e9e d\u2019attention est courte, alors assurez-vous d\u2019ajouter des photos et des vid\u00e9os \u00e0 votre contenu social. Il stimulera l\u2019engagement et est parfait pour les entreprises ayant des produits \u00e0 montrer. Si vous avez une entreprise de services, envisagez une photo avec des mots ou une photo qui compl\u00e8te votre texte. Et ne n\u00e9gligez pas les plateformes visuelles comme Instagram et Pinterest.<\/p>\n<p><cite>\u2013 <em>Carroll Ross (en anglais seulement<\/em>)<\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Carroll Ross, un n\u00e9gociateur de 1 milliard de dollars, cr\u00e9ateur du syst\u00e8me de planification Future File Legacy, conseiller en affaires, auteur \u00e0 succ\u00e8s du New York Times, animateur de t\u00e9l\u00e9vision et personnalit\u00e9.<\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span class=\"custom-weight\">Astuce #10 : N\u2019essayez pas de le faire vous-m\u00eame<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3092 size-full lazyloaded\" title=\"Conseil de l\u2019experte Barbara Weltman sur les r\u00e9seaux sociaux\" src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/10-min.png\" alt=\"Conseil SMM de l\u2019experte Barbara Weltman\" width=\"211\" height=\"289\" data-src=\"https:\/\/www.ignitech.ma\/wp-content\/uploads\/2018\/11\/10-min.png\">En tant que propri\u00e9taire d\u2019une petite entreprise, votre temps est limit\u00e9, alors d\u00e9l\u00e9guez le travail sur les m\u00e9dias sociaux \u00e0 quelqu\u2019un (ou \u00e0 une \u00e9quipe) de votre entreprise, ou faites appel \u00e0 un expert externe. Ajoutez ensuite le co\u00fbt de votre strat\u00e9gie de m\u00e9dias sociaux \u00e0 votre budget.<\/p>\n<p><cite>\u2013 <em>Barbara Weltman (en anglais seulement)<\/em><\/cite><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Barbara Weltman, auteure de Small Business Taxes de J.K. Lasser et \u00e9ditrice de Idea of the Day\u00ae et Big Ideas for Small Business\u00ae at <a href=\"https:\/\/bigideasforsmallbusiness.com\/\" target=\"_blank\" rel=\"nofollow noopener\">BarbaraWeltman.com<\/a>.  <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em> <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"seofy_module_spacing\">\n<div class=\"spacing_size spacing_size-initial\"> <\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>En conclusion, les m\u00e9dias sociaux peuvent sembler \u00e9crasants, en particulier pour les petites entreprises, mais vous pouvez suivre ces directives et conseils d\u2019experts bien connus dans ce domaine et tr\u00e8s certainement, cela vous aidera.<\/p>\n<p>Si vous avez besoin d\u2019une strat\u00e9gie plus approfondie d\u00e9di\u00e9e \u00e0 votre entreprise, n\u2019h\u00e9sitez pas \u00e0 consulter nos services en choisissant votre <a href=\"https:\/\/www.ignitech.ma\/fr\/industries\/\">secteur d\u2019activit\u00e9<\/a>.<\/p>\n<p>Nous esp\u00e9rons que cet article vous a \u00e9t\u00e9 utile et nous vous souhaitons tout le meilleur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff2d33 elementor-widget elementor-widget-heading\" data-id=\"fff2d33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Articles connexes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cea173 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3cea173\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/the-complete-guide-to-social-media-amplification\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le guide complet de l\u2019amplification des m\u00e9dias sociaux<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/8-components-to-a-successful-social-media-strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8 \u00e9l\u00e9ments \u00e0 l\u2019origine de toute strat\u00e9gie de m\u00e9dias sociaux r\u00e9ussie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/how-to-build-an-executive-social-media-strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comment \u00e9laborer une strat\u00e9gie de m\u00e9dias sociaux qui fonctionne<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias sociaux sont un excellent moyen pour les propri\u00e9taires de petites entreprises d\u2019atteindre des clients potentiels. Si cela est fait correctement, les ventes augmenteront. Mais si vous ne faites pas attention, cela peut \u00eatre distrayant et \u00e9loigner vos clients et prospects. Voici les 10 meilleures strat\u00e9gies commerciales d\u2019experts en marketing que les propri\u00e9taires de petites entreprises&#8230;<\/p>\n","protected":false},"author":10,"featured_media":12448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1872],"tags":[1955,1953,2037,1956],"ppma_author":[2836],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sur-les-medias-sociaux","tag-conseils","tag-facebook-fr","tag-marketing-sur-les-reseaux-sociaux","tag-smma-fr"],"authors":[{"term_id":2836,"user_id":10,"is_guest":0,"slug":"nawal-moutawakel","display_name":"Nawal Moutawakel","avatar_url":{"url":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-06-Nawal-Moutawakel-min.png","url2x":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-06-Nawal-Moutawakel-min.png"},"author_category":"1","first_name":"Nawal","last_name":"Ben Moutawakel","user_url":"","job_title":"","description":"Nawal's interest in digital marketing lies in her fascination with consumer behavior and market research. She enjoys analyzing data to uncover insights that drive strategic decisions. Nawal's meticulous attention to detail and strategic thinking are key components of her approach to marketing in our vibrant startup environment."}],"_links":{"self":[{"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/posts\/7494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/comments?post=7494"}],"version-history":[{"count":0,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/posts\/7494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/media\/12448"}],"wp:attachment":[{"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/media?parent=7494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/categories?post=7494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/tags?post=7494"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ignitech.ma\/fr\/wp-json\/wp\/v2\/ppma_author?post=7494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}