{"id":30946,"date":"2022-12-28T16:08:28","date_gmt":"2022-12-28T15:08:28","guid":{"rendered":"https:\/\/www.ignitech.ma\/content-marketing-and-copywriting\/"},"modified":"2024-05-17T13:57:25","modified_gmt":"2024-05-17T11:57:25","slug":"marketing-de-conteudo-e-copywriting","status":"publish","type":"post","link":"https:\/\/www.ignitech.ma\/pt-pt\/marketing-de-conteudo-e-copywriting\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre marketing de conte\u00fado e copywriting?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30946\" class=\"elementor elementor-30946 elementor-9943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e88969f MainContent elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e88969f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4195dc5\" data-id=\"4195dc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-130a137 elementor-widget elementor-widget-text-editor\" data-id=\"130a137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea \u00e9 um profissional de marketing, provavelmente j\u00e1 ouviu o termo &#8220;marketing de conte\u00fado&#8221;. Mas o que \u00e9, exatamente? E como \u00e9 diferente do copywriting?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63e737 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c63e737\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;container&quot;:&quot;.MainContent&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c63e737\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c63e737\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__c63e737\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcba125 elementor-widget elementor-widget-heading\" data-id=\"fcba125\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- O que \u00e9 marketing de conte\u00fado?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de1b8f elementor-widget elementor-widget-image\" data-id=\"1de1b8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing-1024x538.jpg\" class=\"attachment-large size-large wp-image-32243\" alt=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing-1024x538.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing-300x158.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing-768x404.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing-600x316.jpg 600w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/What-is-content-marketing.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979ef6a elementor-widget elementor-widget-text-editor\" data-id=\"979ef6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O marketing de conte\u00fado \u00e9 o processo de cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado valioso, relevante e consistente para atrair e reter um p\u00fablico claramente definido \u2014 e, em \u00faltima an\u00e1lise, para impulsionar a\u00e7\u00f5es lucrativas com o cliente.<\/p>\n<p>\u00c9 uma abordagem de marketing estrat\u00e9gico focada na cria\u00e7\u00e3o e compartilhamento de conte\u00fado para atrair, envolver e converter clientes potenciais em clientes e clientes em compradores recorrentes.<\/p>\n<p>Inclui entradas de blogue, white papers, estudos de caso, e-books, webinars, infografias, fotografias, publica\u00e7\u00f5es nas redes sociais, etc.<\/p>\n<p>O objetivo por tr\u00e1s disso \u00e9 estabelecer confian\u00e7a e credibilidade com seu p\u00fablico-alvo e posicionar sua empresa como um l\u00edder de pensamento em seu setor.<\/p>\n<p>\u00c9 uma das <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gias de marketing<\/a> mais eficazes, pois permite que voc\u00ea se conecte com seu p\u00fablico-alvo de uma forma que seja relevante e valiosa.<\/p>\n<p>Ao criar e compartilhar conte\u00fado envolvente e relevante, voc\u00ea pode atrair mais clientes potenciais, construir relacionamentos com clientes e posicionar sua empresa como l\u00edder de pensamento em seu setor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a730d6 elementor-widget elementor-widget-heading\" data-id=\"3a730d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- O que \u00e9 copywriting?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3328e94 elementor-widget elementor-widget-image\" data-id=\"3328e94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-32242\" alt=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1-1024x536.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1-300x157.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1-768x402.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1-600x314.jpg 600w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/what-is-copywriting-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e7069 elementor-widget elementor-widget-text-editor\" data-id=\"e5e7069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Copywriting \u00e9 a arte e a ci\u00eancia de criar comunica\u00e7\u00f5es escritas eficazes. \u00c9 o processo de selecionar as palavras mais eficazes para expressar as suas ideias e o processo de organizar essas palavras de uma forma que seja atraente para o seu p\u00fablico. Um bom copywriting pode fazer a diferen\u00e7a entre uma campanha publicit\u00e1ria bem-sucedida e uma que cai por terra.<\/p>\n<p>\u00c9 tamb\u00e9m essencial para a cria\u00e7\u00e3o de conte\u00fados Web eficazes, entradas de blogue e outras comunica\u00e7\u00f5es em linha. Os melhores redatores sabem escrever para a web, usando t\u00e9cnicas que tornar\u00e3o seu conte\u00fado mais leg\u00edvel e envolvente. Eles tamb\u00e9m sabem como usar palavras-chave e outras t\u00e9cnicas de otimiza\u00e7\u00e3o de mecanismos de pesquisa para ajudar seu conte\u00fado a ter uma classifica\u00e7\u00e3o mais alta nos resultados de pesquisa.<\/p>\n<p>N\u00e3o se trata apenas de fazer as coisas soarem bem, mas tamb\u00e9m de fazer passar a sua mensagem de uma forma clara e concisa. Voc\u00ea precisa ser capaz de chamar a aten\u00e7\u00e3o das pessoas e segur\u00e1-la por tempo suficiente para faz\u00ea-las querer saber mais sobre o que voc\u00ea tem a oferecer.<\/p>\n<p>Um bom copywriting tem tudo a ver com entender o seu p\u00fablico e saber como atra\u00ed-lo. Voc\u00ea precisa pensar sobre o que voc\u00ea quer dizer, e como voc\u00ea pode diz\u00ea-lo de uma forma que fa\u00e7a com que as pessoas queiram ouvir.<\/p>\n<p>\u00c9 uma habilidade que leva tempo e pr\u00e1tica para ser aperfei\u00e7oada, mas vale a pena o esfor\u00e7o. Quando voc\u00ea acerta, voc\u00ea pode fazer uma diferen\u00e7a real para o seu neg\u00f3cio.<\/p>\n<p>O objetivo \u00e9 fazer com que as pessoas tomem medidas, como clicar em um link, preencher um formul\u00e1rio ou comprar um produto ou servi\u00e7o.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6429367 elementor-widget elementor-widget-heading\" data-id=\"6429367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- A diferen\u00e7a entre marketing de conte\u00fado e copywriting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2fb2c6 elementor-widget elementor-widget-image\" data-id=\"b2fb2c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting-1024x536.jpg\" class=\"attachment-large size-large wp-image-32244\" alt=\"\" srcset=\"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting-1024x536.jpg 1024w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting-300x157.jpg 300w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting-768x402.jpg 768w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting-600x314.jpg 600w, https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2022\/11\/The-difference-between-content-marketing-and-copywriting.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709fd1c elementor-widget elementor-widget-text-editor\" data-id=\"709fd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing de conte\u00fado:<\/p>\n<ul>\n<li>trata-se de fornecer informa\u00e7\u00f5es valiosas ao seu p\u00fablico-alvo.<\/li>\n<li>\u00e9 tipicamente de forma mais longa.<\/li>\n<li>\u00e9 mais sobre informar e educar o seu p\u00fablico-alvo.<\/li>\n<li>\u00e9 frequentemente publicado em um blog ou site.<\/li>\n<li>muitas vezes tem como objetivo aumentar o reconhecimento da marca e gerar leads.<\/li>\n<li>est\u00e1 menos focada em gerar uma resposta r\u00e1pida.<\/li>\n<li>\u00e9 uma estrat\u00e9gia a longo prazo.<\/li>\n<\/ul>\n<p>Considerando que o copywriting:<\/p>\n<ul>\n<li>\u00e9 mais sobre a venda de um produto ou servi\u00e7o.<\/li>\n<li><span style=\"color: var( --e-global-color-text )\">\u00e9 tipicamente de forma mais curta.<\/span><\/li>\n<li>\u00e9 mais sobre persuadi-los a tomar uma determinada a\u00e7\u00e3o.<\/li>\n<li>\u00e9 frequentemente utilizado em materiais publicit\u00e1rios ou de marketing.<\/li>\n<li>\u00e9 mais frequentemente utilizado para gerar vendas.<\/li>\n<li>\u00e9 muitas vezes concebido para levar as pessoas a agirem imediatamente.<\/li>\n<li>\u00e9 uma estrat\u00e9gia de curto prazo.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-098d1fe elementor-widget elementor-widget-heading\" data-id=\"098d1fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">- Qual \u00e9 o ideal para voc\u00ea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3aeab elementor-widget elementor-widget-text-editor\" data-id=\"0a3aeab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Depende do seu neg\u00f3cio e do seu p\u00fablico-alvo. Se voc\u00ea est\u00e1 procurando criar um relacionamento forte com seus clientes e fornecer-lhes informa\u00e7\u00f5es valiosas, o marketing de conte\u00fado \u00e9 o caminho a seguir. Se voc\u00ea est\u00e1 procurando gerar leads e vendas, o copywriting \u00e9 o caminho a seguir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4d7c6 elementor-widget elementor-widget-text-editor\" data-id=\"5d4d7c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O marketing de conte\u00fado e o copywriting s\u00e3o aspetos essenciais de um marketing online eficaz. No entanto, n\u00e3o s\u00e3o a mesma coisa. Copywriting \u00e9 o processo de escrever uma c\u00f3pia de vendas persuasiva, atraente e interessante. O marketing de conte\u00fado \u00e9 o processo de cria\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fado valioso que atrai e envolve clientes.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebaab3 elementor-widget elementor-widget-heading\" data-id=\"0ebaab3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Artigos relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b28f31 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3b28f31\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/effective-content-marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing de conte\u00fado eficaz: o guia definitivo em 2023<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/10-expert-tips-for-engaging-content\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10 dicas de especialistas para criar conte\u00fado irresistivelmente envolvente que cative o p\u00fablico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/measuring-content-marketing-success\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Medindo o sucesso do marketing de conte\u00fado: um guia abrangente<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ignitech.ma\/pt-pt\/conteudo-estrategista-trabalho-funcao-responsabilidades\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Descri\u00e7\u00e3o do cargo, fun\u00e7\u00e3o e responsabilidades do estrategista de conte\u00fado em 2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2a84b elementor-widget elementor-widget-heading\" data-id=\"dd2a84b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Os nossos servi\u00e7os relacionados:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7d39c elementor-widget elementor-widget-text-editor\" data-id=\"ae7d39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/www.ignitech.ma\/pt-pt\/social-media-marketing\/\">Marketing nas Redes Sociais;<\/a><\/li>\n<li><a href=\"https:\/\/www.ignitech.ma\/pt-pt\/social-midia-publicidade\/\">Publicidade nas Redes Sociais;<\/a><\/li>\n<li><a href=\"https:\/\/www.ignitech.ma\/pt-pt\/otimizacao-para-motores-de-busca\/\">Otimiza\u00e7\u00e3o para Motores de Busca;<\/a><\/li>\n<li><a href=\"https:\/\/www.ignitech.ma\/pt-pt\/web-design-e-desenvolvimento\/\">Design e desenvolvimento de websites;<\/a><\/li>\n<li><a href=\"https:\/\/www.ignitech.ma\/pt-pt\/marketing-automacao\/\">Automa\u00e7\u00e3o de Marketing;<\/a><\/li>\n<li><a href=\"https:\/\/www.igni-academy.com\/home\/courses?category=digital-marketing\" target=\"_blank\" rel=\"noopener\">Curso de Marketing Digital;<\/a><\/li>\n<li><a href=\"https:\/\/support.ignitech.ma\/\" target=\"_blank\" rel=\"noopener\">O nosso Centro de Apoio ao Cliente.<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea \u00e9 um profissional de marketing, provavelmente j\u00e1 ouviu o termo &#8220;marketing de conte\u00fado&#8221;. Mas o que \u00e9, exatamente? E como \u00e9 diferente do copywriting? \u00cdndice &#8211; O que \u00e9 marketing de conte\u00fado? O marketing de conte\u00fado \u00e9 o processo de cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado valioso, relevante e consistente para atrair e reter [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2407],"tags":[2565],"ppma_author":[2830],"class_list":["post-30946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-digital","tag-comercializacao-eletronica"],"authors":[{"term_id":2830,"user_id":3,"is_guest":0,"slug":"ignitech-editors","display_name":"Anas ZIANE","avatar_url":{"url":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-08-Anas-ZIANE-min.png","url2x":"https:\/\/cdn.ignitech.ma\/wp-content\/uploads\/2024\/05\/IGNITECH-Writer-08-Anas-ZIANE-min.png"},"author_category":"","first_name":"Anas","last_name":"ZIANE","user_url":"https:\/\/www.ignitech.ma","job_title":"","description":"Anas is our go-to copywriter with a knack for crafting persuasive and high-converting eCommerce landing pages. His passion for words and  understanding of consumer psychology helps turn visitors into loyal customers. When he's not refining his copy, Anas enjoys exploring the latest digital marketing trends and experimenting with new writing techniques. His blend of creativity and strategic thinking makes him an indispensable part of our energetic team."}],"_links":{"self":[{"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/posts\/30946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/comments?post=30946"}],"version-history":[{"count":0,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/posts\/30946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/media\/30948"}],"wp:attachment":[{"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/media?parent=30946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/categories?post=30946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/tags?post=30946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ignitech.ma\/pt-pt\/wp-json\/wp\/v2\/ppma_author?post=30946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}