Latest Guides and News

To attract more customers you need a marketing strategy. This article explains 14 techniques to increase your customer base, including researching competitors, SEO, paid advertising, automation and email marketing.

Shoppers expect a fast, seamless experience on every digital platform. This article covers three trends set to dominate 2020, voice search, video content and social media beyond likes and shares, with recommendations for brands.

Promoting a business on social networks takes a systematic approach: assess where you stand, set goals and build a Social Media Marketing strategy to reach them. This article walks through the main steps, from business accounts to paid ads and contests.

If shoppers cannot find your store in search results, they never learn it exists. This guide covers seven e-commerce SEO guidelines: keywords, on-page SEO, mobile optimization, site improvements, blog content, link building and Google Shopping.