Latest Guides and News

This article explains how display ads work, from a visitor opening a page to an ad appearing. It covers the advertisers, publishers, ad networks and exchanges involved, targeting, and ways to improve results.

The blog-first affiliate strategy builds a content-rich blog before promoting products. This article explains its core principles, why it works, how to build the blog step by step, and the challenges.

A guide to using affiliate links on Facebook. It explains Facebook's rules, the benefits and challenges, and nine best practices, from clear disclosure to engaging your audience and staying compliant.

An introduction to affiliate marketing. It explains how the seller, affiliate, customer and network fit together, six steps to get started, how commissions work, and the common challenges.

A practical guide to raising RPM, the revenue earned per 1,000 page views. It covers ad placement, formats, site speed, content quality, mobile, viewability, header bidding and A/B testing.

Advertising activity shows where businesses see demand. This article explains how to study ads on search engines, social media and ad tools to find a profitable niche, and what challenges to expect.

Ad revenue is not random. This article explains the factors behind it: audience quality and size, ad formats and placement, relevance, pricing models, site performance, competition and monetization strategy.

A beginner's guide to display advertising. It explains what display ads are, where they appear, the main ad types, how to set up a first campaign, and how to target and measure it.

Programmatic advertising automates ad buying to connect you with the right audience. This article covers five benefits: efficiency, real-time measurement, increased reach, transparency, and channels such as display, video, mobile, native and CTV.