Latest Guides and News

Marketing for doctors now combines medical expertise with business skills. This guide covers 19 strategies to attract and retain patients, including video marketing, patient reviews, local SEO, a responsive website and physician outreach.

Content marketing creates and distributes valuable, relevant content to attract, engage and retain an audience. This guide covers its benefits, content types, strategy, distribution channels, measurement and future trends.

A social media content strategist creates and runs campaigns that match a company's marketing objectives. This article covers the role's responsibilities, key skills such as storytelling and data analysis, and its impact.

Twelve strategies for optimizing landing pages and turning more visitors into customers. They range from specific offers, concise copy and consistent messaging to video, SEO, tracking, trust building and A/B testing.

A guide to brand equity, the intangible value consumers attach to a brand. It covers how to build it, how to maintain it, and how to measure it with awareness metrics, Net Promoter Score and a brand equity index.