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Ad performance tools measure and improve advertising. This article explains key metrics, how the tools support testing and optimization, the main types of tools, common challenges and best practices.

An ads monetization mix combines several ad types on one site or app. This article covers six common types, why mixing them reduces risk, how to build and optimize a mix, and the challenges involved.

Advertisers pay more to reach people in the United States. This article explains why, covering purchasing power, market size, consumer habits, infrastructure, competition and data, and how advertisers approach U.S. audiences.

Display ad earnings depend on how you are paid and on many factors. This article explains CPM and CPC, what influences revenue, how to estimate potential earnings, and how to improve them.

Starting an affiliate business with a blog builds trust and search traffic, but it takes time. This article lists the benefits and drawbacks of the blog-first approach and the best practices to follow.

This article lists seven high revenue niches that suit advertising, including health, finance, education, pets, home improvement, luxury goods and dating, and explains what makes a niche profitable.

This article explains how display ads work, from a visitor opening a page to an ad appearing. It covers the advertisers, publishers, ad networks and exchanges involved, targeting, and ways to improve results.

The blog-first affiliate strategy builds a content-rich blog before promoting products. This article explains its core principles, why it works, how to build the blog step by step, and the challenges.

An introduction to affiliate marketing. It explains how the seller, affiliate, customer and network fit together, six steps to get started, how commissions work, and the common challenges.