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Stories from Ignitech on design, product finds, and living well - from the experts.
ROAS, or return on ad spend, measures how much revenue an advertising campaign generates for each dollar spent. This article explains the formula, with a 10:1 (1,000%) example, how the advertising funnel relates to it and how to increase it.
Latifa El Khayati
Jan 10, 2023
Lead scoring ranks potential customers by how likely they are to buy. This article explains how points are assigned for demographics, interests and engagement, and how to set up a scoring system.
Anas ZIANE
Jan 9, 2023
Paid social media is advertising on platforms like Facebook, LinkedIn and Twitter, while organic social media is unpaid promotion. This article covers campaign types and tips for using each.
With so many CRMs on the market, choosing one is hard. This article gives seven tips for a small business, from sizing your needs and setting a budget to trying before you buy and reading reviews.
Youssef El Mansouri
Jan 8, 2023
Many businesses have a social media strategy but miss one of its three essential components. This article covers creating quality content, community engagement, and analyzing results to adjust your strategy.
Anas ZIANE
Jan 8, 2023
LinkedIn works best as a branding tool, not just a resume. This article gives eight tips for a strong LinkedIn brand, from a complete profile and the right keywords to a professional photo, connections and groups.
Salma Bouzid
Jan 7, 2023
Digital marketing uses online channels to reach and engage customers. This article gives five reasons to use it and explains SEO, SEM, content, influencer, email and social media marketing.
Anas ZIANE
Jan 7, 2023
Practical advice for growing eCommerce sales: understand your customers, offer what they want, improve your website, market it well and measure your success. The website section covers mobile use, loading speed and design.
Anas ZIANE
Jan 6, 2023
Digital marketing lets businesses target potential customers by interests, demographics and past behavior. This article lists nine benefits it has over traditional marketing, from cost to customer service.
Anas ZIANE
Jan 6, 2023