Loading articles...
Stories from Ignitech on design, product finds, and living well - from the experts.
A content strategist develops and oversees a content plan that achieves business goals. This article explains what the job involves, the role and five core responsibilities in 2022.
Anas ZIANE
Dec 27, 2022
To attract more customers you need a marketing strategy. This article explains 14 techniques to increase your customer base, including researching competitors, SEO, paid advertising, automation and email marketing.
Anas ZIANE
Dec 27, 2022
There are two main types of marketing. Inbound marketing draws customers in with interesting, helpful content, while outbound marketing reaches them through advertising and other forms of promotion.
Anas ZIANE
Dec 26, 2022
LinkedIn lets professionals connect, find jobs and market their business. This article explains how to make business connections on the platform, the benefits of doing so, and how to search for potential partners.
Anas ZIANE
Dec 25, 2022
Social media marketing is an efficient, cost-effective way to reach a large audience. This article covers six advantages: audience reach, low cost, web traffic, brand awareness, SEO and customer engagement.
Anas ZIANE
Dec 25, 2022
Struggling to keep up with digital marketing? This article lists 17 signs you may need help, including no leads or traffic from your website, unused social media and email, and results you never measure.
Anas ZIANE
Oct 25, 2022
Digital marketing needs real investment, but a successful campaign can bring a large return. This article gives four ways to manage your budget: develop a strategy, conduct market research, watch hidden costs and set priorities.
Nawal Moutawakel
Jan 6, 2020
Shoppers expect a fast, seamless experience on every digital platform. This article covers three trends set to dominate 2020, voice search, video content and social media beyond likes and shares, with recommendations for brands.
Nawal Moutawakel
Nov 16, 2019
Promoting a business on social networks takes a systematic approach: assess where you stand, set goals and build a Social Media Marketing strategy to reach them. This article walks through the main steps, from business accounts to paid ads and contests.
Nawal Moutawakel
Nov 16, 2018