Latest Guides and News

Great product storytelling turns descriptions into narratives that connect with customers emotionally. This article explains the psychology behind stories, the elements of an effective product story and how to apply them, with FAQs.

Choosing the right e-commerce platform helps a business reach a global audience. This article reviews five options for 2023: Magento, Shopify, WooCommerce, Square Online Store and BigCommerce.

Storytelling is an age-old way to engage and persuade audiences, and it works for online stores too. This article covers the power of storytelling, the types of stories e-commerce can use and how to create one for your business.

A strong content strategy helps an online store attract and keep customers. This article gives four easy ways to improve it: useful blog posts, customer stories, product videos and infographics.

A content strategy can drive traffic, boost conversions and help an ecommerce business grow. This article covers seven key steps, from defining your audience and goals to promoting content and measuring results.

Persuasive copy is key to selling more. This article shares seven copywriting tricks, from opening with a strong hook and using numbers to social proof, urgency, storytelling and positive language.

Black Friday and Cyber Monday are two of the biggest shopping days of the year. This article offers ten tips for shoppers on Black Friday and ten for online retailers preparing their Cyber Monday strategy.

BNPL, or buy now, pay later, lets customers buy items and pay in installments. This article lists five reasons the model is growing in popularity and explains how it works, including the small monthly fee charged on delayed payments.

eCommerce fraud is growing as fraudsters refine their methods. This guide explains the common types, including payment, order and shipping fraud, and the steps to prevent it: a secure website, strong authentication, fraud detection tools and identity checks.