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Stories from Ignitech on design, product finds, and living well - from the experts.
A guide to tracking ad impressions: what they are, why they matter, and how to count them using ad platforms, tracking pixels, Google Analytics and Adobe Analytics. It also covers optimization and challenges like ad blockers.
Anas ZIANE
May 25, 2024
An ad impression is counted every time an ad appears on a screen, and more impressions make your brand more memorable. This guide shares eight examples and explains how to track and optimize impressions.
Anas ZIANE
May 25, 2024
Impressions measure how often your ad or content is displayed, while views measure real engagement. This guide explains the difference and shares eight hacks to increase both, from mobile optimization to retargeting.
Anas ZIANE
May 25, 2024
A guide to boosting ecommerce ROI with six strategies: buyer personas, optimized product listings, data-driven pricing, mobile commerce, remarketing, and customer loyalty. It also looks at B2B agencies and outsourced customer service.
Anas ZIANE
May 13, 2024
A marketing automation agency is a specialized firm that helps businesses streamline and optimize their marketing through automation technology. This article covers its role, core functions, benefits, best practices and how to measure ROI.
Anas ZIANE
May 11, 2024
eCommerce marketing automation uses software to handle repetitive marketing tasks and improve the customer experience. This guide covers key strategies, implementation, measuring ROI, advanced techniques, challenges and five popular tools.
Anas ZIANE
Apr 22, 2024
A lead magnet is a free resource offered in exchange for a visitor's contact information. This guide covers choosing a format, crafting content, designing the magnet, promoting it and optimizing it based on data.
Anas ZIANE
Jan 1, 2024
A customer acquisition strategy is a documented plan for attracting new customers. This guide covers how to plan and model it, the three parts of the acquisition cycle, and seven steps to build your own strategy.
Many brands monitor mentions without measuring performance. This article covers volume, engagement and business value metrics for social listening, and how to set measurable goals and benchmarks.
Anas ZIANE
Dec 13, 2023
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