Latest Guides and News

Pay per click in digital marketing lets companies reach highly targeted audiences. This article studies five examples, Amazon, Airbnb, HubSpot, Spotify and Dropbox, and shows how each uses PPC to reach its goals.

SEO and paid search marketing are two powerful ways to increase visibility and attract qualified leads. This article explains seven strategies that combine them, from keyword research and on-page work to local integration and testing.

What decides how much you pay for each click? This article explains seven factors behind pay per click cost, including keyword competition, quality score, location and remarketing, and how to budget effectively. The FAQ also explains CPM, cost per thousand impressions.

A beginner guide to pay per click advertising. It explains how PPC works, shares eight tactics for building successful campaigns, and covers the benefits, ethical practice and the factors that shape pay-per-click cost.

With pay-per-click advertising you only pay when someone clicks your ad, putting your brand in front of people actively searching for what you offer. This article covers seven benefits and explains PPC cost.

A guide to tracking ad impressions: what they are, why they matter, and how to count them using ad platforms, tracking pixels, Google Analytics and Adobe Analytics. It also covers optimization and challenges like ad blockers.

An ad impression is counted every time an ad appears on a screen, and more impressions make your brand more memorable. This guide shares eight examples and explains how to track and optimize impressions.

Impressions measure how often your ad or content is displayed, while views measure real engagement. This guide explains the difference and shares eight hacks to increase both, from mobile optimization to retargeting.

A guide to boosting ecommerce ROI with six strategies: buyer personas, optimized product listings, data-driven pricing, mobile commerce, remarketing, and customer loyalty. It also looks at B2B agencies and outsourced customer service.