Latest Guides and News

With pay-per-click advertising you only pay when someone clicks your ad, putting your brand in front of people actively searching for what you offer. This article covers seven benefits and explains PPC cost.

A guide to tracking ad impressions: what they are, why they matter, and how to count them using ad platforms, tracking pixels, Google Analytics and Adobe Analytics. It also covers optimization and challenges like ad blockers.

An ad impression is counted every time an ad appears on a screen, and more impressions make your brand more memorable. This guide shares eight examples and explains how to track and optimize impressions.

Impressions measure how often your ad or content is displayed, while views measure real engagement. This guide explains the difference and shares eight hacks to increase both, from mobile optimization to retargeting.

A guide to boosting ecommerce ROI with six strategies: buyer personas, optimized product listings, data-driven pricing, mobile commerce, remarketing, and customer loyalty. It also looks at B2B agencies and outsourced customer service.