Latest Guides and News

Ten ways to optimize user experience on a website or app, including user research, simplicity, page speed, site search, visuals, personalization, micro-interactions, clear copy and continuous testing.

This article traces how website design has evolved and explains the benefits of responsive design, how it works, why professional responsive services are worth it in 2023 and what to consider before starting a project.

This article presents five power words for sales copy: irresistible, empowering, revolutionary, exquisite and transformative. It explains what each one does for a message and answers common questions on using them.

Ad fraud drains ad budgets, corrupts campaign data and trains algorithms on fake signals. This guide explains seven common types of ad fraud and gives concrete strategies to detect, block and prevent them.

As competition grows, so does the cost of Facebook advertising. This guide explains the factors that drive ad costs and five ways to optimize them: relevance, bid and budget, targeting, placement, and format and creative.

Paid social media is advertising on platforms like Facebook, LinkedIn and Twitter, while organic social media is unpaid promotion. This article covers campaign types and tips for using each.

Digital marketing uses online channels to reach and engage customers. This article gives five reasons to use it and explains SEO, SEM, content, influencer, email and social media marketing.