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Online advertising helps businesses of any size reach a global audience and grow. This article gives nine reasons to make it part of your marketing strategy, including targeting, tracking, engagement, conversions and flexibility.

ROAS, or return on ad spend, measures how much revenue an advertising campaign generates for each dollar spent. This article explains the formula, with a 10:1 (1,000%) example, how the advertising funnel relates to it and how to increase it.

Online advertising is one of the most effective and least expensive ways to reach potential customers. This article covers seven benefits, from wide reach and low cost to higher ROI and customer engagement.