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Stories from Ignitech on design, product finds, and living well - from the experts.
Programmatic advertising automates ad buying to connect you with the right audience. This article covers five benefits: efficiency, real-time measurement, increased reach, transparency, and channels such as display, video, mobile, native and CTV.
Anas ZIANE
Sep 19, 2023
Inclusive marketing goes beyond featuring diverse faces in ads. This article explains its core components, people-first language, accessibility and a diverse staff, and why it matters for your business.
Anas ZIANE
Sep 17, 2023
Recessions bring heavy challenges but also opportunities. This guide covers ten strategies, including a forward-thinking mindset, diversified sales channels, cloud accounting, inventory management, strategic cost cuts and nurturing existing customers.
Anas ZIANE
Sep 15, 2023
Economic downturns bring challenges but also openings for resilient businesses. This article covers ten recession-proof ideas, including home improvement contracting, child care, online freelancing, car repairs and food and beverage.
Anas ZIANE
Sep 13, 2023
A custom website fits your brand's specific needs and goals. This article gives seven reasons custom web development matters, from unique design and a solid technical foundation to full ownership of your data and long-term SEO growth.
Anas ZIANE
Sep 11, 2023
Email personalization means tailoring each message to its recipient using subscriber data, not just a first name. This guide covers seven techniques, including segmentation, browsing history, triggered emails and dynamic content.
Anas ZIANE
Sep 11, 2023
Ten ways to optimize user experience on a website or app, including user research, simplicity, page speed, site search, visuals, personalization, micro-interactions, clear copy and continuous testing.
A custom web app can streamline processes and improve service, but it needs careful planning. This article gives five tips: define requirements, choose the technology stack, plan for scale, automate testing and collaborate well.
Anas ZIANE
Sep 10, 2023
This article traces how website design has evolved and explains the benefits of responsive design, how it works, why professional responsive services are worth it in 2023 and what to consider before starting a project.