Nawal Moutawakel

Sponsored blog posts are collaborations in which a blogger promotes a brand while serving their own audience. The article covers core elements, engaging content, search optimization, performance measurement and lasting partnerships.

Starting an affiliate business with a blog builds trust and search traffic, but it takes time. This article lists the benefits and drawbacks of the blog-first approach and the best practices to follow.

Emotional branding creates emotional connections between a brand and its customers instead of relying only on product features. This article covers its elements, benefits and strategies, with case studies from Apple, Coca-Cola and Nike.

Even strong businesses stumble on branding. This guide covers 15 of the worst branding mistakes, including neglecting market research, inconsistent branding, a poor logo and poor crisis management, and gives advice on how to avoid each.

Digital marketing needs real investment, but a successful campaign can bring a large return. This article gives four ways to manage your budget: develop a strategy, conduct market research, watch hidden costs and set priorities.

Shoppers expect a fast, seamless experience on every digital platform. This article covers three trends set to dominate 2020, voice search, video content and social media beyond likes and shares, with recommendations for brands.

Promoting a business on social networks takes a systematic approach: assess where you stand, set goals and build a Social Media Marketing strategy to reach them. This article walks through the main steps, from business accounts to paid ads and contests.

Social media can win small businesses new customers, but done carelessly it can push them away. This article shares ten strategies from marketing experts that small business owners can use to get results on their social channels.

If shoppers cannot find your store in search results, they never learn it exists. This guide covers seven e-commerce SEO guidelines: keywords, on-page SEO, mobile optimization, site improvements, blog content, link building and Google Shopping.