Rachid Naciri

A practical guide to promoting an affiliate blog with Facebook Ads. It covers audience targeting, ad creatives and formats, landing pages, tracking, budgeting and bidding, and compliance and disclosure.

A comparison of affiliate marketing and display advertising as ways to monetize a website. It explains how each works, the pros and cons, and which factors decide what earns more, including niche, traffic and audience intent.

A practical guide to raising RPM, the revenue earned per 1,000 page views. It covers ad placement, formats, site speed, content quality, mobile, viewability, header bidding and A/B testing.

Advertising activity shows where businesses see demand. This article explains how to study ads on search engines, social media and ad tools to find a profitable niche, and what challenges to expect.

Brand strength measures a brand's influence, recognition and reputation in the marketplace. This article explains what it is and why it matters, then shares seven ways to build a strong brand that customers trust and remember.

A practical guide to building your own brand, step by step: define your strategy, research the market, shape your identity, craft your messaging, build awareness and stay consistent. It also covers what a well-built brand gives you and answers common questions.

Influencers can affect purchase decisions and inspire others with their opinions. This article explains the three main types by follower count: micro-influencers (1,000 to 10,000), mid-level (10,000 to 100,000) and macro (over 100,000).

A/B testing compares two versions of a web page or marketing campaign to find which produces the best results. This article covers how it works, benefits, test types, setup steps and common pitfalls.

Social media listening is monitoring social channels for mentions of your company, product or brand, and conversations around related keywords. This article explains how to start, how to use it and its benefits.

Transactional emails are among the most common emails people receive, and they are a chance to strengthen your brand. This guide covers the main types, design and writing tips, the anatomy of a great email and best practices.

Online surveys are an important part of market research, but not every survey tool is free. This 2022 guide reviews five free options: Google Forms, SurveyMonkey, Zoomerang, Qualtrics and SurveyGizmo (Alchemer).