Frequently Asked Questions

Your customers already spend a large part of their day on social platforms, and a growing share of product discovery now starts there rather than on a search engine. If you want to be in front of the people who buy from you, social media is one of the most efficient places to do it.

Social media works for three different goals, and most brands need a mix of them: brand awareness (being known and remembered), engagement (building a community that talks back), and conversion (sponsored content and retargeting that turns attention into sales). We help you decide which of these matters most for your business right now and build the plan around it.

For most brands, at least two to three posts a week per platform is the minimum to stay visible. The right rhythm depends on the channel: X (Twitter) and stories on Instagram, Facebook or Snapchat can handle several updates a day, Pinterest rewards daily pinning if you have enough visual content, while LinkedIn usually performs best with fewer, more substantial posts.

Consistency matters more than volume. A steady calendar you can keep for months beats a burst of daily posts that stops after three weeks. We build a realistic content calendar around what your team can actually produce, and we use stories to stay top of mind or create urgency without flooding your followers' feeds.

Consistency is the key: you are building a relationship between your followers and your brand, and that takes time. Building a strong social presence is simple, but it is not easy.

You will often see early signals (better reach, more engagement, first inquiries) within the first two to three months. A presence that customers genuinely trust and recommend typically takes one to two years of consistent, quality work. Paid campaigns can speed up reach from day one, but the lasting bond with your audience still comes from showing up regularly with useful content.

We have developed internal tools to plan, automate and schedule posts in advance for our clients, so your calendar keeps running even when your team is busy. Marketing automation and AI agents are also part of our services, which means scheduling can connect to the rest of your funnel, for example sending new leads from social media straight into your CRM or email sequences.

If you prefer to manage scheduling internally, tools such as Buffer or Hootsuite are good starting points, and we are happy to help you set them up properly.

Technically you can delete comments on Pinterest, YouTube and LinkedIn, and hide or delete them on Facebook and Instagram. Reviews are a different matter: on most platforms you cannot remove a genuine review, only report it if it breaks the platform's rules.

In most cases we advise against deleting criticism. A calm, sincere public reply often does more for your reputation than silence, because future customers see how you treat people when something goes wrong. What we do instead is set up keyword filters that block spam and abusive language in advance, and give your team clear guidelines on how and when to respond.

We use a set of internal, custom-built tools to meet our clients' requirements, from planning and approval to reporting. Contact us and we will gladly give you a full presentation.

Alongside them, our team uses Google Docs for collaborative work and Adobe Photoshop, Illustrator and Canva to create and size visuals. Depending on the project, our consultants also work with tools such as:

• Buffer for scheduling
• Canva for fast visual production
• Tailwind for Pinterest and Instagram
• InShot for mobile video editing
• Trello for project tracking

• Your customers are on social media every day. Whatever your business, you need to be seen where your potential customers spend their time. An active presence keeps your brand connected and makes you the first option they think of.
• People are already searching for, talking about and recommending products like yours. Social listening lets you hear their needs, answer their concerns and meet their expectations. We highlight what your company does well and respond sincerely to negative remarks, so every customer feels heard.
• You deserve expert management. Most businesses have neither the time nor the in-house knowledge to run every channel well. We bring the tools, the processes and the specialists to reach your marketing goals and grow your sales and return on investment.

IGNITECH is a performance-driven digital marketing agency. Our services cover the full path from first click to repeat customer:

• Social media marketing: strategy, content, community management and paid social campaigns.
• Search engine optimization: technical SEO, content and on-page optimization built for long-term organic growth.
• AI agents and marketing automation: automated lead handling, email sequences and AI assistants that save your team time.
• Web design and development: fast, conversion-focused websites and sales funnels.
• Ecommerce: online store setup, optimization and growth.

You can use one service on its own or combine several into a single growth plan.

We measure success in revenue and business outcomes, not in impressions or follower counts. Before a campaign starts we agree on the numbers that matter to you, such as qualified leads, sales, cost per acquisition or return on ad spend, and we set up the tracking needed to measure them reliably.

Reach and engagement still get reported, because they explain why results move, but they are the means rather than the goal. Every report ties the work we did back to the targets we agreed on.

It starts with a strategy call. We learn about your business, your customers and your goals, and look at what you are already doing online. From there we prepare a written scope that lists the deliverables and the price, agreed upfront, so there are no surprises later.

Once the scope is approved, you are assigned a named specialist who knows your account, and the work begins with an onboarding phase: access to your channels, tracking checks and a first action plan.

Pricing depends on the services you need, the number of channels and markets involved, and the volume of work each month. A focused social media plan for one market costs very differently from a multi-language SEO and automation program.

That is why we do not publish a one-size-fits-all price list. After the strategy call you receive a written scope with the exact deliverables and price. Advertising budgets you spend on platforms such as Meta or Google are listed separately from our fees in the scope, so you can see where your money goes.

Yes. Every client works with a named specialist, one person who knows your account and your goals, instead of a new face each time. Behind them, your account team is reachable through our dedicated support centre, not an anonymous ticket queue.

You also get access to our client portal, where your reports, documents and deliverables are kept in one place, so you can check progress whenever you want.

Yes. We work with brands in Morocco and internationally. Our team works in nine languages, including English, French, Arabic, Spanish, German, Portuguese, Italian, Russian and Chinese, so your campaigns and content can be produced in your target market's own language rather than translated as an afterthought.

Meetings, reporting and support are handled remotely, which lets us serve clients across different time zones.

We treat your accounts and customer data with care. Our GDPR practices are documented and our security policy is published in full. We recommend granting us access through official partner or manager roles rather than sharing passwords, so you stay the owner of every account and can remove access at any time.

Any customer data we handle for campaigns or automation is used only for the purpose agreed in your scope.

The fastest way is to book a strategy call from our website, or to write to us through the contact page. You can also email support@ignitech.ma. Tell us a little about your business and your goals, and we will come back to you with the next steps.