Latest Guides and News

Content marketing creates and distributes valuable, relevant content to attract, engage and retain an audience. This guide covers its benefits, content types, strategy, distribution channels, measurement and future trends.

This guide presents six rules for writing persuasive marketing emails: subject lines, audience understanding, compelling content, mobile optimization, A/B testing and automation. It also answers common email marketing questions.

A social media content strategist creates and runs campaigns that match a company's marketing objectives. This article covers the role's responsibilities, key skills such as storytelling and data analysis, and its impact.

Email marketing remains a powerful channel for online stores, even with social media and other digital channels. This article explains why it matters, from direct communication and personalized campaigns to abandoned cart recovery and campaign measurement.

A social media crisis happens when negative information about a brand spreads rapidly across platforms. This guide explains the nature of a crisis, why management matters and how to create a crisis management plan.