Loading articles...
Stories from Ignitech on design, product finds, and living well - from the experts.
A step-by-step plan for your influencer marketing strategy: set clear goals, identify your audience, select relevant influencers, build relationships, collaborate on content, amplify its reach, and track, analyze and optimize results.
Anas ZIANE
Jun 18, 2023
Influencer marketing uses influential people on social media to promote a brand, product or service to their audience. This explainer covers what it is, how a collaboration works and why brands use it.
Anas ZIANE
Jun 18, 2023
A social media content calendar gives structure and direction to your social media efforts. This article explains what it is, gives seven reasons to use one, and shows eight steps to create your own, from choosing tools to evaluating results.
Anas ZIANE
Jun 17, 2023
Social media has changed how people connect and how businesses operate. This article gives six reasons social media marketing is important, from brand awareness and targeted advertising to website traffic, engagement, authority and lead generation.
Anas ZIANE
Jun 17, 2023
A guide to brand equity, the intangible value consumers attach to a brand. It covers how to build it, how to maintain it, and how to measure it with awareness metrics, Net Promoter Score and a brand equity index.
Anas ZIANE
Jun 16, 2023
Brand consistency is upholding a cohesive brand identity across channels and touchpoints. This article explains what it is and why it matters, from building brand recognition to fostering trust and loyalty and protecting your company's reputation.
Anas ZIANE
Jun 16, 2023
Branding is the process of creating a unique and recognizable identity for a business, product or service. This article explains how to build your brand identity, define your audience, develop a strategy and earn customer trust.
Anas ZIANE
Jun 15, 2023
Emotional branding creates emotional connections between a brand and its customers instead of relying only on product features. This article covers its elements, benefits and strategies, with case studies from Apple, Coca-Cola and Nike.
Nawal Moutawakel
Jun 15, 2023
Even strong businesses stumble on branding. This guide covers 15 of the worst branding mistakes, including neglecting market research, inconsistent branding, a poor logo and poor crisis management, and gives advice on how to avoid each.
Nawal Moutawakel
Jun 14, 2023