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Stories from Ignitech on design, product finds, and living well - from the experts.
Customers can easily switch to a competitor when their needs are not met. This article covers four common retention problems, namely poor customer service, lack of personalization, product dissatisfaction and lack of engagement, and how to solve each one.
Anas ZIANE
Jun 8, 2023
Customer retention is a business's ability to keep existing customers engaged, satisfied and loyal. This article defines it, explains why repeat customers matter for revenue, and covers relationships, customer experience and measuring retention rates.
Anas ZIANE
Jun 7, 2023
Keeping existing customers brings stable revenue, higher lifetime value and positive word-of-mouth. This article explores five retention marketing tactics: personalized communication, loyalty programs, exceptional service, engaging content and data analytics.
Anas ZIANE
Jun 6, 2023
Average order value (AOV) directly affects the revenue and profitability of an online business. This guide explains why it matters and shares nine tips for increasing it, including upselling, bundles, personalization, email marketing and urgency.
Anas ZIANE
Jun 5, 2023
Customer reviews shape how buyers see a brand's credibility and trustworthiness. This article explains why reviews matter and shares eight ways to get more of them, including easy review links, incentives, personalized requests and email marketing.
Anas ZIANE
Jun 4, 2023
A well-executed growth marketing strategy helps an eCommerce business stand out, reach its audience and increase revenue. This article covers seven fundamental strategies, from SEO and content marketing to email, CRO, influencers and customer retention.
Traditional advertising is losing impact as consumers grow immune to promotion. This article gives six reasons brand storytelling is the future of marketing: emotional connection, differentiation, authenticity, memorable experiences, sharable content and longevity.
Anas ZIANE
Jun 2, 2023
Great product storytelling turns descriptions into narratives that connect with customers emotionally. This article explains the psychology behind stories, the elements of an effective product story and how to apply them, with FAQs.
Anas ZIANE
Jun 1, 2023
An impression is each instance an ad or piece of content is displayed on a user's screen. This guide covers why impressions matter, how they differ from views and clicks, how to track them and how to increase them.
Khadija Idrissi
May 25, 2023