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Stories from Ignitech on design, product finds, and living well - from the experts.
Choosing the right e-commerce platform helps a business reach a global audience. This article reviews five options for 2023: Magento, Shopify, WooCommerce, Square Online Store and BigCommerce.
Anas ZIANE
Mar 26, 2023
Storytelling is an age-old way to engage and persuade audiences, and it works for online stores too. This article covers the power of storytelling, the types of stories e-commerce can use and how to create one for your business.
Anas ZIANE
Jan 28, 2023
Content that ignores search intent misses potential customers. This article explains what search intent is and gives nine reasons to optimize for it, including traffic, rankings, user experience, loyalty and ROI.
Anas ZIANE
Jan 27, 2023
Search retargeting shows ads to people who previously searched for specific keywords. This article lists five advantages, explains how it works with cookies and tracking pixels, and describes its types.
Anas ZIANE
Jan 26, 2023
SEO and SEM are two digital marketing strategies often confused with each other. This article explains what each one is, eight key differences between them and why they work best together.
Anas ZIANE
Jan 25, 2023
A landing page is a standalone web page designed to turn visitors into leads or customers. This article covers its five key elements, why landing pages matter and seven steps to create one.
Anas ZIANE
Jan 24, 2023
Keyword stuffing fills a page with so many keywords that it becomes hard to read and can lead to penalties from search engines. This article explains the risks and how to use keywords properly instead.
Anas ZIANE
Jan 22, 2023
Keyword cannibalization happens when several pages of a website compete for the same keyword. This article shows four ways to detect it and six ways to fix it, such as consolidating content, 301 redirects and canonicals.
Anas ZIANE
Jan 21, 2023
A strong content strategy helps an online store attract and keep customers. This article gives four easy ways to improve it: useful blog posts, customer stories, product videos and infographics.
Anas ZIANE
Jan 19, 2023