Youssef El Mansouri

Sponsored Facebook posts are paid posts shown in users' feeds through an auction. This article explains the factors that affect cost, payment models and budgets, how to measure success and how boosting differs from Ads Manager.

A sponsorship is an agreement in which a company funds an event, team, individual or content in return for marketing benefits. This article explains how to find sponsors, write a proposal and measure success.

Facebook's policies generally block direct affiliate links in ads, leading to disapprovals and account restrictions. This guide explains why ads get rejected and covers four compliant workarounds, from landing pages to brand building.

A practical guide to writing affiliate blog posts that inform readers and earn commissions. It covers niche selection, keyword research, content types, link placement, SEO, FTC-compliant disclosure, and tracking results.

A guide to using affiliate links on Facebook. It explains Facebook's rules, the benefits and challenges, and nine best practices, from clear disclosure to engaging your audience and staying compliant.

An introduction to affiliate marketing. It explains how the seller, affiliate, customer and network fit together, six steps to get started, how commissions work, and the common challenges.

A brand audit is a comprehensive examination of a brand's health, perception and performance in the market. This article explains why audits matter and gives a step-by-step guide to performing one, with answers to common questions.

Strategic brand management is the disciplined process of creating, positioning and maintaining a brand. This article defines the concept, walks through its six-stage process and explains why it matters to a company, from differentiation and trust to premium pricing and employee engagement.

Local SEO helps small businesses become visible to nearby customers. This article gives seven tips, from claiming your Google My Business listing and collecting reviews to building citations and partnering with local businesses.

Internal linking helps search engines understand your site and helps visitors navigate it. This article shares seven ways to build an internal linking strategy, from planning and keyword-rich anchors to monitoring results.

SEO is important, but it is not the only factor in online marketing success. This article lays out 10 steps to build an SEO strategy, from a website audit and keyword research to content creation and tracking results.

An SEO copywriter writes content that search engines rank and your audience values. This article gives seven reasons one is crucial for your business in 2023, from higher click-through rates to better ROI.