If you sell products or services online, you know that you need to have a well-oiled eCommerce conversion funnel in order to turn browsers into buyers and increase your profits
- What is an eCommerce conversion funnel?
An eCommerce conversion funnel is a series of steps that a potential customer takes from the time they first become aware of your eCommerce business to the time they make a purchase. The steps in the funnel can vary depending on your business, but generally include things like visiting your website, signing up for a mailing list, adding products to a wish list, and making a purchase.
Creating a conversion funnel is an important part of any eCommerce business, as it helps you track and measure the progress of potential customers as they move through the buying process. By understanding which steps are most important to your customers and optimizing your website and marketing efforts accordingly, you can increase your chances of converting more potential customers into buyers.
- Optimizing your E-Commerce Funnel
1. Offer Free Shipping
One of the best ways to increase your ecommerce conversion rate is to offer free shipping. Consumers are more likely to buy products if they don’t have to worry about additional shipping costs. When you offer free shipping, you remove one of the main barriers to purchase.
2. Use Product Videos
Adding product videos to your ecommerce site can also help increase your conversion rate. Videos are a great way to show off your products and give potential customers a better idea of what they are buying. They can also help increase trust and confidence in your brand.
3. Use Eye-Catching Product Images
Images are a key part of any ecommerce site. You want to use images that are eye-catching and that will make people want to learn more about the product. You also want to make sure that the images are high quality and that they show the product in the best possible light.
4. Use Testimonials
Adding testimonials to your ecommerce site can also help increase your conversion rate. People are more likely to trust your brand if they can see that other people have had a good experience with your products. Testimonials can also help convince people to buy a product that they may be on the fence about.
5. Make it Easy to Add Items to Your Shopping Cart
If it’s difficult to add items to your shopping cart, you’re going to lose sales. You want to make it as easy as possible for people to add items to their cart and to complete the purchase process.
6. Use Urgency and Scarcity Tactics
Using urgency and scarcity tactics can also help increase your conversion rate. You want to make people feel like they need to buy the product right now or they’ll miss out. You can do this by using phrases like “limited-time offer” or “only a few left in stock.”
7. Use a Strong Call to Action
A strong call to action is essential for any ecommerce site. You want to make sure that your call to action is clear and that it stands out on the page. You also want to make sure that it’s easy to click.
There are many things you can do to optimize your ecommerce funnel to increase sales. One of the most important is to offer free shipping. This is a major incentive for customers to buy from you, and it can increase sales by up to 40%.
You can also increase sales by using product videos, which have been shown to increase conversion rates by up to 85%. Eye-catching product images are also important, as they can help to increase conversion rates by up to 95%. Testimonials are also a powerful tool, as they can increase conversion rates by up to 26%.
Finally, make it easy to add items to your shopping cart, and use urgency and scarcity tactics to increase sales. A strong call to action is also important, as it can help to increase conversion rates by up to 25%.