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Impressions hold significant importance in contemporary communication and marketing strategies. In this article, we have delved into the definition of impressions, distinguished them from clicks, and highlighted their significance.
Pay Per Click
Khadija Idrissi

What is an impression? Why are impressions important?

An impression is a term used to describe the instance when an advertisement or piece of content is displayed or delivered to a user’s screen. It represents the opportunity for your ad or content to be seen and potentially engage with your target audience. Whether it’s a banner ad on a website, a sponsored post on social media, or a

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Magento, Shopify, WooCommerce, Square Online, and Bigcommerce are the five open source e-commerce platforms that are expected to dominate the e-commerce landscape in 2022.
E-commerce
Anas ZIANE

Top 5 E-commerce Platforms for 2023 (Magento, WooCommerce, Square Online …)

The internet has revolutionized how businesses operate, communicate and sell their products and services. The use of online platforms or e-Commerce platforms has facilitated this process and allowed businesses to reach a global audience. There are several different e-Commerce platforms available and businesses need to select the most appropriate platform for their needs Table of Contents The Top 5 e-Commerce

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Storytelling is a powerful marketing tool because it can create an emotional connection with customers. It can help customers understand your brand, your products, and your mission. Storytelling can also be used to create a connection with customers on an individual level, which can lead to increased loyalty and customer retention.
E-commerce
Anas ZIANE

Storytelling for e-commerce: how to sell more by telling stories

Storytelling is an age-old technique that has been used for centuries to engage and persuade audiences. And it’s no different when it comes to e-commerce. Storytelling can be an extremely effective way to sell more products and services online. This article will explore the power of storytelling and how you can use it to your advantage in your e-commerce business.

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There is a reason why you need to optimize your content for search intent and that is because if you don't, you are going to miss out on a lot of potential customers. By optimizing your content for search intent, you are making sure that you are targeting the right people with the right content. This means that you are going to get more leads and more conversions because you are reaching the people who are actually interested in what you have to offer.
Search Engine Optimization
Anas ZIANE

9 Reasons Why You Need to Optimize Your Content for Search Intent

Are you tired of creating content that doesn’t seem to be reaching the right audience? Are you struggling to increase your website’s search engine rankings? If so, it’s time to start optimizing your content for search intent. But what exactly is search intent, and why is it so important? Search intent refers to the purpose behind a user’s search query.

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Search retargeting is a form of online advertising that uses information gleaned from a user's search engine history to target ads to them as they browse the web. It is a newer form of advertising that is growing in popularity, as it allows advertisers to target users who have already shown an interest in their products or services.
Search Engine Optimization
Anas ZIANE

What is Search Retargeting & How Does It Work?

Search retargeting is a digital marketing strategy that allows businesses to target their ads to consumers who have previously searched for specific keywords or phrases. By tracking the search history of users and displaying ads based on the keywords they have searched for, search retargeting allows businesses to reach a highly targeted audience. This makes it an effective way to

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SEO (Search Engine Optimization) is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. SEM (Search Engine Marketing) is the broader practice of using paid search engine advertising to drive traffic to a website.
Search Engine Optimization
Anas ZIANE

What is the difference between SEO & SEM?

Understanding the Basics of Search engine optimization and search engine marketing are two digital marketing strategies that are often used interchangeably, but they are actually quite different. While both strategies aim to increase website traffic and improve online visibility, they use different methods to achieve these goals. In this article, we will explore the key differences between them, and how

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A landing page is a web page that a visitor "lands" on after clicking on a search engine result or an online advertisement. The landing page typically contains minimal content, with a focus on a specific call-to-action, such as downloading a white paper or signing up for a newsletter. The primary purpose of a landing page is to convert the visitor into a customer.
Digital Marketing
Anas ZIANE

What is a Landing Page & Why is it Important?

A landing page is a standalone web page that is designed to convert visitors into customers or leads. It is often used as the entry point for a website and is typically the first thing that a visitor will see when they click on a link from a search engine, social media, or an advertisement. A landing page is different

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There are a number of reasons you should not buy links. First and foremost, buying links can get you penalized by Google. Second, paid links often do not provide the same value as organic links. Finally, buying links can be expensive and difficult to track.
Search Engine Optimization
Anas ZIANE

Why Buying Links is Not Recommended (And Why You Should Avoid It)

Links are an important part of any SEO campaign, but buying them can do more harm than good. Here’s why. Links are a valuable commodity in the SEO world. They’re one of the most important factors in determining a site’s rank, and they can be difficult to obtain through organic means. This has led to a thriving black market for

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Keyword stuffing is the process of filling your content with so many keywords that it becomes difficult to read. This is not an effective SEO strategy, as it can actually get your website penalized by Google. Instead, you should use keywords sparingly, and only where they are relevant to your content. By using keywords correctly, you can improve your website’s ranking and visibility.
Search Engine Optimization
Anas ZIANE

What is Keyword Stuffing ? and How to Use Keywords Properly?

Keyword stuffing is a tactic used by some website owners and marketers in an attempt to improve their search engine rankings. The idea is that by including a large number of keywords or keyword phrases on a page, the page will be more likely to show up in search results for those keywords. However, this tactic is often viewed as

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