Conversational commerce is the natural next step in eCommerce, as it allows customers to interact with businesses in a more natural way, using chatbots and
SMS, or short message service, marketing is a form of direct marketing that uses text messages to reach consumers. The messages can be sent to
ROAS, or “return on ad spend,” is a metric used to measure the effectiveness of a company’s advertising campaigns. In essence, it calculates how much
Lead scoring is a technique used by sales and marketing organizations to rank potential customers in order to determine which ones are most likely to
First, let’s take a look at the definition of paid social media: Paid social media is a form of online advertising that uses platforms like
Choosing the right CRM for your small business can be a daunting task. With so many options on the market, it can be hard to
Most businesses these days have a social media strategy of some kind, but what many businesses don’t realize is that there are three essential components
When it comes to LinkedIn, many professionals treat it as an afterthought. They create a profile, list their experience and skills, and call it a
Digital marketing is the use of digital technologies to create, deliver and track marketing communications. It allows you to reach and engage customers through a
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