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Ecommerce fraud prevention is a critical piece of any eCommerce business. Online fraud can take many different forms, from someone using a stolen credit card to purchase items to a hacker breaking into a store’s database and stealing customer information.
E-commerce
Anas ZIANE

Ultimate Guide for eCommerce Fraud prevention

The online marketplace is booming and with that, so is eCommerce fraud. Fraudsters are getting more sophisticated in their methods, so it is more important than ever for businesses to have a robust fraud prevention strategy in place. This guide will help you understand the different types of eCommerce fraud, the methods fraudsters use, and the steps you can take

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E-commerce Conversion Funnel Optimization is the process of improving the effectiveness of a website’s conversion funnel by optimizing its individual pages and overall user experience. The ultimate goal of this process is to increase the number of visitors who complete the desired action, such as making a purchase, signing up for a mailing list, or downloading a white paper. Conversion funnel optimization can be achieved through a variety of methods, including improving the design of a website’s pages, optimizing its search engine visibility, and creating relevant and compelling content.
E-commerce
Anas ZIANE

ECommerce Conversion Funnel Optimization

If you sell products or services online, you know that you need to have a well-oiled eCommerce conversion funnel in order to turn browsers into buyers and increase your profits Table of Contents – What is an eCommerce conversion funnel? An eCommerce conversion funnel is a series of steps that a potential customer takes from the time they first become

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The trend of conversational commerce is growing as more and more people are using chatbots to communicate with businesses. This is because it is a more convenient way to get the information or product that they need. In addition, chatbots are able to provide a more personalized experience for the customer.
E-commerce
Youssef El Mansouri

What is conversational commerce and why is it important?

Conversational commerce is the natural next step in eCommerce, as it allows customers to interact with businesses in a more natural way, using chatbots and other messaging platforms. This allows businesses to provide a more personalized customer experience, and improve customer service. In addition, conversational commerce can help businesses learn more about their customers, and better understand their needs. Table

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SMS marketing is one of the most effective and efficient ways to connect with your customers. By sending SMS messages, you can keep your customers up-to-date on your latest products, services, and promotions. Additionally, SMS messages can help you build customer loyalty and keep your customers engaged.
Digital Marketing
Youssef El Mansouri

Why SMS marketing is important to growing your small business

SMS, or short message service, marketing is a form of direct marketing that uses text messages to reach consumers. The messages can be sent to individuals or groups of people and can include a call to action, such as a coupon or sale. SMS marketing is a great way to reach consumers who are already interested in your product or

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ROAS, or return on advertising spend, is a metric that measures how effective your advertising is in driving revenue. It's calculated by dividing the revenue generated from your ads by the amount you spent on those ads.
Online Advertising
Latifa El Khayati

What is ROAS and how to maximize it?

ROAS, or “return on ad spend,” is a metric used to measure the effectiveness of a company’s advertising campaigns. In essence, it calculates how much revenue was generated as a direct result of a specific advertising campaign, divided by the total amount spent on that campaign. Put simply, Return on Ad Spend is a way of measuring how well your

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Lead scoring is a technique used by sales and marketing organizations to prioritize and rank potential customers in order to determine which leads are most likely to convert into paying customers. The purpose of lead scoring is to simplify and automate the process of sorting and prioritizing potential customers, so that sales and marketing teams can focus their time and energy on the most promising leads.
Digital Marketing
Anas ZIANE

What is lead scoring and how does it work?

Lead scoring is a technique used by sales and marketing organizations to rank potential customers in order to determine which ones are most likely to buy a product or service. The purpose of lead scoring is to prioritize leads in order to determine which ones are most likely to convert into paying customers. Lead scoring is based on the idea

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Paid and organic social media are both valuable marketing channels. It’s important to understand the differences so that you can make the most of your social media marketing efforts.
Social Media Marketing
Anas ZIANE

What’s the best way to use paid and organic social media for your business?

First, let’s take a look at the definition of paid social media: Paid social media is a form of online advertising that uses platforms like Facebook, LinkedIn, and Twitter to deliver paid advertising messages to users. Organic social media, on the other hand, is unpaid: Organic social media is the unpaid promotion of your brand or product on social media

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There are a lot of CRMs on the market, and it can be hard to decide which one is right for your small business. You need to find a CRM that is easy to use and fits your business' needs. You also need to find a CRM that is affordable.
Digital Marketing
Youssef El Mansouri

7 Tips for choosing the right CRM for your small business

Choosing the right CRM for your small business can be a daunting task. With so many options on the market, it can be hard to know where to start. But don’t worry, we’re here to help. In this article, we’ll discuss some of the key factors you need to consider when choosing a CRM for your small business. We’ll also

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There are three essential components to a successful social media strategy: creating quality content, engaging with your audience, and measuring your results.
Social Media Marketing
Anas ZIANE

3 essential components of a successful social media strategy

Most businesses these days have a social media strategy of some kind, but what many businesses don’t realize is that there are three essential components to a successful social media strategy. If you’re missing any of these three components, your social media strategy is likely not going to be as successful as you’d like it to be. – The first

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