Blog Posts

Keyword cannibalization is a term used in search engine optimization to describe the situation when a website's pages are competing against each other for the same keyword or keyword phrase. This can cause problems because the pages may not be ranked as high as they could be if they were not competing against each other.
Search Engine Optimization
Anas ZIANE

What is keyword cannibalization and how can you fix it?

Keyword cannibalization is the act of using two or more versions of the same keyword on a single page, which can negatively affect the page’s ranking in search engine results pages (SERPs). When multiple versions of the same keyword are used on a single page, search engines may have difficulty determining which keyword the page is most relevant for. As

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In 2023, it is important to avoid the following SEO mistakes to ensure your website's search engine ranking is not negatively affected: 1) keyword stuffing, 2) duplicate content, 3) hidden text or links, 4) using irrelevant keywords, 5) overusing header tags, 6) broken links, 7) not optimizing images, 8) not using alt tags, 9) not having a mobile-friendly website, and 10) buying links. These mistakes can harm your website's search engine ranking and ultimately, lead to a decrease in website traffic.
Search Engine Optimization
Anas ZIANE

Top 10 Most Harmful SEO Mistakes To Avoid in 2023

SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results pages (SERPs). However, with so many different strategies and tactics available, it can be easy to make mistakes that can harm your website’s SEO. In this article, we will discuss the top 10 most harmful SEO mistakes to avoid in 2023.

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There are a few things you can do to improve your eCommerce content strategy. First, write useful blog posts that provide value to your customers. You can also feature customer stories, create product videos, and use infographics to communicate your message. These are all great ways to engage your audience and generate traffic to your website.
E-commerce
Anas ZIANE

4 Easy Ways to Improve Your Ecommerce Content Strategy

If you’re running an online store, it’s important to have a content strategy in place. Here are four easy ways to improve your eCommerce content strategy: Table of Contents 1. Write Useful Blog Posts: One of the best ways to improve your eCommerce content strategy is to write useful blog posts. These blog posts can be about anything related to

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Content curation is the process of sorting through the vast amounts of content on the web and selecting the best, most relevant, and most interesting to share with others. It is a form of content creation, but rather than producing original content, curators select and compile content from other sources.
Digital Marketing
Anas ZIANE

Benefits of Content Curation and Why it Matters

Content curation is the process of sorting through the vast amounts of content on the web and selecting the best and most relevant content for your audience. By providing a selection of the best content, you can help your audience stay informed and up-to-date on the latest news and trends. There are several ways to curate content, but the most

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A content calendar is a document that outlines your content strategy and all of the content that you will publish on your website or blog over a set period of time. It can be very helpful to have a content calendar because it can help you to plan and organize your content, and it can also help you to track your progress and ensure that you are publishing enough content.
Digital Marketing
Anas ZIANE

What Is A Content Calendar and Why Do You Need One?

A content calendar is a planning document that helps you organize and schedule your content. It can include information about your content topics, target audience, publication dates, and distribution channels. Having a content calendar can help you ensure that your content is well-planned, consistent, and effective. Table of Contents – Why Use a Content Calendar? A content calendar is a

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we dive into the process of developing a content strategy for an ecommerce website. Starting off with identifying the target audience, setting goals and objectives that align with the overall business. Then conducting a thorough audit of the existing content, and using that information to build a content calendar to keep everything organized and consistent. The article also emphasizes on creating a variety of content to keep the audience engaged. It is important to not forget the search optimization aspect of the content and measure the results to track the progress and make necessary adjustments for the strategy to be successful. Overall the article provides a step by step guide for creating a solid content strategy that can drive sales and increase visibility for an ecommerce website.
E-commerce
Salma Bouzid

How to Create a Content Strategy for an Ecommerce Site

Creating a content strategy for an ecommerce site can be a daunting task, but it doesn’t have to be. By breaking it down into manageable chunks, you can develop a strategy that drives traffic, boosts conversions, and ultimately helps your business grow. In this article, we’ll cover 7 key sections to help you create a content strategy that works for

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To improve their local search visibility and ranking on Google, small businesses should take advantage of several effective Local SEO strategies. Claiming their Google My Business listing and adding their business to Google Maps can help establish their presence and make it easy for potential customers to find them. Optimizing their website for local search, including by incorporating local keywords and phrases in their content, can also increase their visibility. Additionally, it is essential to garner positive reviews from customers and list the business on local and online directories. Staying up-to-date with Google’s local search algorithm is also crucial, to ensure that the business is taking advantage of the latest changes and making the most of the available opportunities.
Search Engine Optimization
Youssef El Mansouri

7 Effective Local SEO Tips for Your Small Business

Small businesses are the backbone of local communities, and as such, it’s important for them to have a strong online presence. Local SEO is a great way to increase visibility for your business and drive more traffic to your website.  Here are 7 tips to help you improve your local SEO and attract more customers to your small business. Table

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Building a successful internal linking strategy is key to improving your website's SEO. Key steps include planning your linking strategy, researching your competition, creating valuable content, optimizing your content for SEO, building links to your content, and monitoring your results. Keep up with the latest SEO trends to ensure that your strategy remains effective.
Search Engine Optimization
Youssef El Mansouri

7 Ways to Build a Successful Internal Linking Strategy

Internal linking is an often-overlooked aspect of SEO, but it can have a big impact on the success of your website. By linking to other pages within your site, you can help search engines understand the structure of your content and make it easier for users to navigate. A well-executed internal linking strategy can also help increase the authority of

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SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. This can be done by optimizing the website for certain keywords, creating high-quality content, increasing the website's link popularity, and using various search engine optimization techniques. In addition, paid search engine advertising and web analytics can be used to track the website's traffic and make changes to the website based on the findings. Finally, it is important to monitor the website's progress to ensure that the desired results are being achieved.
Search Engine Optimization
Youssef El Mansouri

10 Steps to a Successful SEO Strategy

Many businesses focus their online marketing efforts on search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). While SEO is important, it is not the only factor that determines the success of an online marketing campaign. Here are 10 steps to help you

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